Marketing Analyst

Our Data team drives the decision-making process at yad2. We use machine learning and statistics to gain insights about our users and develop predictive models. Our classification and recommendation systems allow us to provide better experiences for our users. yad2's Data teams are the engine behind our product experience. Through understanding user behavior, we can analyze their behavior and leverage this data to continuously enhance our tools and services.

yad2's BI & Analytics Team is looking for a Marketing Analyst to join a team of data analysts - working closely with BI developers and delivering marketing analytics insights to stakeholders in the marketing department.

What you will be doing

• Data analysis for marketing funnels to identify trends and insights
• Analysis of user behavior data, examination of browsing patterns, conversion rates and other marketing statistics, and generation of ongoing reports
• Campaign performance analysis - analyzing the effectiveness of advertising campaigns across different media channels, measuring ROI and consulting on performance improvements
• Analysis and tracking of campaign goals and building dashboards
• Providing recommendations for improving website conversion rates, using A/B Testing principles, user experience analysis, and alignment with marketing needs
• Develop dashboards and provide reports to the Marketing department on performance data, marketing insights and recommendations
• Assistance in creating strategic plans
• Work with SQL and databases and write complex queries

Your skills and experience

• At least one year of experience as a marketing/digital analyst - A must
• Strong proficiency in SQL - A must
• Experience with data visualization (Tableau/Power BI etc.) - A must
• Familiarity with Google Analytics - An advantage
• Experience with marketing platforms such as Facebook Ads, Google Ads, Taboola, Outbrain etc - An advantage
• Strong understanding of digital marketing, advertising, and SEO
• Independent, proactive, and able to work under pressure
• An analytical mind and inclination for problem-solving, high Attention to details and strong communication skills