Sr PPC Media Buyer

Company Overview:

First Media is a leading social media publishing and marketing company that has revolutionized the shoppable content space. With over 200 talented employees, 180 million dedicated fans, and an impressive 1.5 billion monthly views, we are recognized for our expertise in creative strategy, content production, omnichannel distribution, and data-driven marketing campaigns. Through our proprietary approach, we create content that inspires real-world actions and drives measurable results for our brands: So Yummy, Blossom, Blusher, and BabyFirst.

Role Summary:

As part of our ongoing growth, we are expanding our affiliate marketing team and looking for a highly skilled, results-driven Senior PPC Media Buyer with specialized expertise in Google Search. This role focuses on scaling and optimizing campaigns for the Amazon affiliate sector, requiring a strategic thinker with a creative approach to ad execution and strong analytical capabilities.

Key Responsibilities:

• Campaign Strategy & Execution: Develop and implement high-performing Google Search advertising campaigns that align with overarching marketing objectives and drive measurable success.

• Budget Management: Take ownership of significant PPC budgets, ensuring efficient allocation and optimization to exceed KPIs and maximize ROI.

• Data-Driven Optimization: Monitor, analyze, and interpret campaign performance metrics, using data insights to refine strategies and improve outcomes continuously.

• Creative Testing & Innovation: Test and iterate on ad formats, targeting strategies, and messaging to identify the most effective approaches for each campaign.

• User Journey Enhancement: Collaborate with internal teams to experiment with landing page variations and optimize the entire funnel to improve user experience and conversion rates.

• Scaling Campaigns: Identify growth opportunities, scaling successful campaigns efficiently while maintaining profitability and performance.

Qualifications:

• Google Ads Expertise: Proven track record of managing substantial budgets and delivering exceptional results with Google Ads campaigns.

• Amazon Affiliate Experience: Deep understanding of the Amazon affiliate ecosystem, with a proven ability to generate and scale performance-driven campaigns.

• Creative Excellence: Demonstrated ability to craft compelling, high-performing ad creatives that capture attention and drive conversions.

• Advanced Campaign Management Skills: Strong experience in keyword research, bidding strategies, audience segmentation, and analytics.

• Performance Marketing Focus: Previous experience managing performance-based marketing campaigns focusing on ROI – a decisive advantage.

• Analytical & Strategic Thinking: Ability to interpret complex data sets, identify actionable insights, and implement strategic improvements.

• Innovative Mindset: A natural problem-solver who is always looking for ways to improve campaign effectiveness and explore new growth opportunities.