Director of Marketing

We are looking for a fast-growing early-stage startup Director of Marketing to take ownership of our go-to-market strategy, product positioning, and customer insights. This is a unique opportunity to play a key role in defining how our product is perceived and adopted in the market, working closely with product, sales, and leadership teams.

Key Responsibilities:

• Go-to-Market (GTM) Strategy: Develop and execute GTM plans for new products and features, ensuring alignment with company goals and customer needs.
• Product Positioning and Messaging: Craft compelling value propositions and messaging that resonate with target audiences and differentiate our product in the market.
• Customer Insights: Conduct market research, customer interviews, and competitive analysis to understand user needs and market trends, translating insights into actionable strategies.
• Enablement: Partner with sales and customer success teams to create enablement materials, including sales decks, battle cards, and training sessions.
• Launch Management: Lead cross-functional product launches, collaborating with product, engineering, and marketing teams to ensure successful rollouts.
• Storytelling: Own the narrative around the product, creating clear and engaging content for websites, blogs, case studies, and presentations.
• Metrics and Impact: Measure and analyze the effectiveness of product marketing strategies, using data to iterate and improve.

Responsibilities:

• Brand Development: Define and maintain a unique and compelling brand identity and voice.
• Content Creation: Write and manage blogs, email campaigns, and marketing materials.
• Email Marketing: Develop and optimize email campaigns to engage and convert users.
• Growth Marketing: Drive user acquisition and lead generation through innovative campaigns.
• Strategy Execution: Plan and execute multi-channel marketing initiatives.
• Team Building: Scale and lead a marketing team as the company grows.

Requirements:

• 5+ years in marketing, including leadership roles in early-stage startups.
• Proven track record in brand building, email marketing, and content creation.
• Hands-on experience in defining voice and messaging across channels.
• Data-driven mindset with experience in digital tools and CRM platforms.