Growth Marketer

Okoora is seeking a dynamic and results-oriented Growth Marketer to join our marketing team and lead the charge in content distribution, email marketing, and growth-driven initiatives. This pivotal role focuses on expanding Okoora’s reach across Europe and the US by generating high-quality leads for partners and financial institutions. As the first hire in this capacity, the Growth Marketing Manager will play a critical role in shaping and executing Okoora’s marketing-driven growth strategy.

Key Responsibilities:

Content Distribution:

• Develop and execute strategies to ensure maximum visibility of Okoora’s content, leveraging channels such as email, LinkedIn, and other relevant platforms.
• Build and optimize distribution processes to ensure consistent engagement with target audiences.
• Partner with the content team to ensure alignment between content creation and distribution goals.

Lead Generation:

• Focus on generating qualified leads for partners and financial institutions across Europe and the US.
• Design and implement campaigns aimed at driving inbound inquiries and nurturing prospects through the funnel.
• Utilize HubSpot and LinkedIn to manage outreach, measure engagement, and optimize campaigns for better conversion rates.

Email Marketing:

• Create and manage email marketing campaigns to nurture prospects, build relationships, and drive conversions.
• Implement best practices for segmentation, personalization, and automation using HubSpot.
• Track and analyze email performance metrics to continuously improve effectiveness.

Paid Media Campaigns:

• Manage and optimize paid media efforts, including LinkedIn Ads and other relevant platforms, to amplify Okoora’s content and generate leads.
• Allocate budgets effectively to maximize ROI on campaigns.

Analytics and Reporting:

• Monitor and analyze campaign performance using data-driven insights.
• Prepare detailed reports on lead generation, content performance, and overall campaign success.
• Provide actionable recommendations to refine strategies and drive continuous improvement.

Collaboration:

• Work closely with the sales team to align on lead handoffs and ensure seamless transitions for potential clients.
• Coordinate with internal stakeholders to ensure campaigns and messaging reflect Okoora’s brand and objectives.

Key Performance Indicators (KPIs):

• Number of qualified leads generated (partners and financial institutions).
• Engagement rates on distributed content (email open rates, click-through rates, etc.).
• Conversion rates from campaigns (e.g., inquiries turning into opportunities).
• ROI on paid media spend.
• Growth in visibility and engagement across Europe and the US.

Ideal Candidate Profile:

Skills and Experience:

• 3+ years of experience in growth marketing, with a focus on lead generation and content distribution.
• Proven expertise in using HubSpot and LinkedIn for marketing campaigns and lead nurturing.
• Strong track record of managing email marketing campaigns and paid media efforts.
• Analytical mindset with the ability to interpret data and optimize campaigns for better results.

Attributes:

• A self-starter who thrives in a fast-paced, entrepreneurial environment.
• Exceptional organizational and time management skills, capable of handling multiple projects simultaneously.
• Creative problem-solver with a data-driven approach to decision-making.
• Strong communication and collaboration skills.

Cultural Fit:

• Aligned with Okoora’s mission to empower financial institutions and partners through innovative solutions.
• Comfortable working in a bootstrapped, high-growth environment where resourcefulness is key.
• Passionate about leveraging marketing to drive measurable business outcomes.