Pharma Brand Manager

Company Description

BYC provides solutions for a variety of startups and growing companies.

One of our clients is a successful global medical company.

Role Description

This is a full-time hybrid role for a Pharma Brand Manager. The Pharma Brand Manager will be responsible for developing and implementing brand strategies, managing marketing campaigns, conducting market research, analyzing data, and collaborating with cross-functional teams to drive brand growth and success.

Main Responsibilities and Authorities:

• Developing and implementing a comprehensive marketing strategy for the brand.
• Creating and executing detailed marketing plans – including planning, monitoring, and optimization.
• Managing data-driven digital campaigns utilizing marketing automation tools as well as traditional and digital campaigns.
• Maintaining ongoing communication with internal and external stakeholders (clients, partners).
• Managing the brand’s digital assets and overseeing marketing activities.
• Analyzing performance and generating reports to measure the effectiveness of campaigns, marketing activities, and business outcomes.
• Conducting market research and analyses on customer behavior, trends, and competitors to adjust strategies accordingly.
• Full responsibility for the marketing budget, including coordination with advertising agencies, PR firms, market research, and point-of-sale activities.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, or Communications. MBA is an advantage.
• At least 5 years of experience in brand management or digital marketing – mandatory.
• Experience in the pharma or healthcare sector – an advantage.
• Proficiency in marketing automation and email marketing systems, including customer segmentation and journey building – mandatory.
• Strong analytical skills and data management capabilities to measure performance and optimize campaigns.
• Familiarity with Salesforce – an advantage.
• Strategic and creative thinking abilities.
• Excellent command of Hebrew and English.
• Outstanding interpersonal skills and the ability to work in a multidisciplinary team, with leadership and process management capabilities.