Director of Brand Strategy

Description:

Quantum Machines (QM) is a global leader in hybrid quantum-classical control systems for quantum computing, a field on the verge of exponential growth. Our innovative hardware and software offer a groundbreaking approach to controlling quantum computers, scaling from individual qubits to arrays of thousands. At the heart of QM is a passionate, ambitious team passionate to advance the world of quantum computing further than it has ever gone before. 

We are looking for a strategic, and hands-on Director of Brand Strategy to define, elevate, and operationalize Quantum Machines’ brand positioning, narrative, and global identity. In this role, you will be the strategic force behind our positioning, combining deep-tech narrative creation with high-level creative direction. 

You will play a crucial role in shaping how the world understands Quantum Machines. You will not only craft our master messaging frameworks and story but also lead our global brand architecture across all physical and digital touchpoints, including marketing, hardware, packaging, spatial/office environments, software experience, employer branding, and major industry moments. You will work closely with senior management to translate complex technological architectures into compelling, human, and commercially powerful narratives that resonate with a range of audiences. 

Main Responsibilities 

• Category Strategy & Market Positioning: Lead the overarching brand strategy and competitive market positioning. Partner closely with senior management to define, refine, and continuously evolve our long-term company narrative and category leadership. 
• Hands-On Messaging & Storytelling: Personally author core messaging frameworks and positioning playbooks, translating sophisticated hardware and software architectures into clear, compelling, and accessible stories for audiences ranging from technical experts (physicists and engineers) to business leaders, investors, and ecosystem partners. 
• Brand & Visual Design Direction: Own master brand guidelines, messaging playbooks, and visual design systems. Work closely with our Senior Marketing Designers and external agencies to ensure high-bar creative execution across all channels and platforms. 
• Strategic Narrative Support: Serve as the narrative and positioning partner for Communications, Product Marketing, and Regional teams, shaping the foundational messaging frameworks and core stories that feed into major product announcements, global summits, and integrated marketing initiatives. 
• Cross-Functional Brand Alignment: Partner across internal departments, including Product, R&D, Customer Success, Operations, and HR to ensure our brand narrative and visual identity are seamlessly integrated into everything from software UI and hardware packaging to employer branding, office spaces, and customer touchpoints. 
• Spatial & Physical Identity: Oversee physical brand touchpoints across our global office locations, exhibition environments, employee swag, and physical product design language to ensure one cohesive, high-bar brand experience. 

• Experience: 8+ years of experience leading brand strategy, corporate positioning, narrative development, or messaging leadership in high-growth B2B tech, preferably in deep-tech, or hardware/software platforms. 
• Hands-On Strategy & Messaging: Proven track record as the primary author of brand strategy, messaging frameworks, and corporate copy, combining high-level strategic thinking with a roll-up-your-sleeves execution mindset. 
• Deep-Tech Acumen & Audience Versatility: Proven ability to quickly absorb complex, highly technical concepts and translate them into accessible, engaging narratives for both technical experts and non-technical decision-makers. 
• Executive Partnership: Demonstrated ability working directly with C-suite executives on high-stakes positioning, corporate messaging, and strategic direction. 
• Creative Direction: Strong aesthetic bar and experience directing visual designers and agency partners to execute cohesive design systems. 
• Cross-Functional Alignment: Proven ability to inspire and collaborate with cross-functional teams (Product, R&D, HR, Operations, Sales) and embed brand thinking across an entire organization. 
• Communication: Native-level English (written and spoken) with exceptional writing, narrative crafting, and executive presentation skills. 
• Agency & Scale-Up Background: Experience scaling a specialized B2B tech brand into a recognized global category leader. 
• Design Systems Familiarity: Strong understanding of design system frameworks, visual asset scaling, and digital brand playbooks. 
• Multi-Touchpoint Identity: Experience overseeing physical product packaging, spatial/office branding, or physical hardware presentation.