Loyalty Program Manager

A dynamic and rapidly growing e-commerce company that produces beauty and wellness products, is looking for a passionated Loyalty Program Manager

Responsibilities:

• Recruit new members through campaigns across email, social media, and the company website.
• Create clear value propositions for potential members to join the program.
• Identify customer needs and provide personalized solutions.
• Maintain high customer satisfaction through direct engagement.
• Regularly update member information in the database.
• Ensure customer data is secure and complies with privacy laws.
• Develop an annual plan for the loyalty program with clear goals.
• Set targets for member count, program revenue, and engagement rates.
• Plan promotions and benefits aligned with seasons, business events, and product launches.
• Understand and segment target audiences within the program.
• Plan and manage digital campaigns to raise program awareness.
• Organize exclusive events such as private launches and special sales days.
• Initiate strategic partnerships with other brands to offer added value to members.
• Develop a personalized service policy to differentiate loyalty members.
• Manage customer feedback and implement data-driven improvements.
• Create satisfaction surveys and extract insights for service enhancement.
• Create marketing content for members across newsletters, SMS, and social media.
• Collaborate with the creative team to produce marketing materials.
• Track member behavior, including purchases, engagement, and benefit usage.
• Generate monthly performance reports with active member counts and ROI analysis.
• Identify trends in member purchasing behavior.
• Highlight VIP members and focus on retention strategies.

Requirements:

• At least 2 years of proven experience in managing loyalty programs – must!
• Hands-on experience in digital marketing, customer journey management, and communication across digital channels.
• Proficiency in CRM systems (e.g., Salesforce, Zoho).
• Strong analytical skills with experience in performance reporting and familiarity with analytics tools
• Experience in e-commerce environment
• Excellent communication skills, both written and verbal.
• Proven ability to work effectively with multiple stakeholders and lead projects to completion.
• Creativity, strong analytical thinking, and excellent management skills.
• Outstanding interpersonal skills and the ability to work with multiple stakeholders.
• Passion for wellness, health, and fashion industries.