Content Manager Team Lead

LSports has positioned itself as the number 1 provider of sports data in the world. On its mission to bring innovation to the industry, the company has mastered sports data collection and analysis, advanced data management, and unique stimulation services such as AI-based sports tips, high-quality sport visualization, and more.

The sports data industry is still growing, and LSports real-time solutions are at the forefront.

If you share our love of sports and tech, you've got the passion and will to better the sports-tech and data industries - join the team! We are looking for a highly motivated Content Team Leader.

Responsibilities:

• Lead, manage and mentor the content team, which may include freelancers or external agencies.
• Develop and execute content marketing strategies to drive engagement, leads, and brand awareness.
• Measure the effectiveness of content (where we can, such as social media, newsletters, campaigns) and adjust strategies accordingly.
• Use data-driven insights to optimize communication strategies and improve content performance.
• Oversee the creation of compelling and high-quality content for different platforms, including blogs, social media, website, newsletters and other marketing materials.
• Shape and refine the brand messaging to effectively communicate key value propositions and differentiate the brand in the market.
• Ensure that messaging aligns with the brand's positioning and resonates with the target audience.
• Build and maintain relationships with media outlets, journalists, and influencers.
• Manage press releases, media interviews, and other media-related activities to enhance brand visibility.
• Allocate resources and assign tasks to team members, ensuring the efficient completion of content projects within deadlines.
• Act as the point of contact between the content team and other departments.
• Manage the budget of the team
  
  

• 4+ years of proven experience in content marketing and team management, with a strong focus on measurable outcomes.
• Demonstrated ability to create content that supports lead generation and increases qualification rates (e.g., from lead to MQL).
• Experience in conducting customer research and applying insights to improve product positioning and content strategies.
• Proven track record of delivering high-quality content consistently, including blogs, surveys, and website projects.
• Strong understanding of UI/UX principles and experience in leading website refresh projects.
• Excellent communication skills and ability to align team goals with organizational objectives.
• Proficiency in tools for content creation, analytics, and collaboration.
• Strong product knowledge in tech or data-focused industries, with the ability to quickly learn and demonstrate products.
• Results-driven mindset with a focus on meeting KPIs and business targets.
• Strategic thinker with the ability to use data-driven insights to optimize performance.