PPC Team Lead- Entain

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units, with a focus on Europe.

We are seeking a skilled PPC Specialist to join our newly formed team. In this role, you will manage the search ads Web&App for Entain’s global brands and have a great opportunity to learn and become a real professional.

Responsibilities:

• Hands-on campaign building and management
• Training new team member
• Full responsibility for Search account activity – Google, Microsoft, Apple
• Daily activity management, monitoring of results and optimization: Ads, assets, negative, SQR
• Expanding the activity (keywords, ads, campaigns) regularly based on sports events and with optimization needs
• Weekly & Monthly reporting and as requested
• Manage multi targets activity for multi Brands and locations.
• Guiding and helping account managers on daily level.
• Work by monthly target
• On going tests, analysis and insights.
• Work closely and report to Search Director and higher management.
  
  

• B.A/BSc in relevant field
• Ability to manage PPC team
• Experience in RMG industry – sports betting/casino - Big Advantage
• 2+ years of experience with B2C performance marketing
• Hands-on experience with Google Ads - Must
• High Level of English is a MUST, Portuguese / German /Spanish - is a great advantage
• Deep understanding of the conversion-rate-optimization strategies and AB testing methodologies
• Experience in managing a 6-digit monthly budget (USD) - Must
• Strong analytical skills, data-driven decision-making, technical ability.
• Ability to work on global campaigns in several languages and different goals
• High project-management skills with strong self-executing abilities
• Passion for Football and other Sports - advantage