Product Marketing Lead (Portfolio Company)

A fast-growing, early-stage startup in our portfolio, operating in the AI infrastructure space, is looking for a hands-on Product Marketing Lead (with b2c experience) to connect with customers and drive growth. This role offers the opportunity to play a key part in shaping marketing strategy, building seamless user journeys, and converting users into loyal customers.

In this role, you will:

• Be responsible for driving growth across the entire customer funnel—from top-of-funnel to post-signup activation and conversion.
• Work cross-functionally with product, design, and engineering teams to craft technical, compelling, and engaging campaigns.
• Lead initiatives that integrate content, email, in-product campaigns, and data-driven strategies to optimize the customer journey and drive results.
• Manage full-funnel strategy and optimization of the entire customer journey.
• Design and execute in-product campaigns to move key metrics.
• Develop clear, concise, and engaging technical content for various channels, including blogs, guides, tutorials, and FAQs.

Qualifications:

• 5+ years of experience in product marketing, with a strong focus on technical audiences.
• Proven expertise in hands-on execution of creating and managing campaigns across a full funnel.
• Hands-on experience in email marketing, content creation, and in-product campaigns.
• Strong writing skills, with experience producing technical content for a diverse audience.
• Familiarity with in-product marketing tools and techniques, including user onboarding flows and in-app messaging.
• Proficiency with analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and A/B testing platforms.
• Ability to thrive in a fast-paced environment, taking ownership of multiple campaigns simultaneously.
• Strong collaboration and communication skills, with experience working cross-functionally.