Conversion Rate Optimization Lead

Quality Score is Israel’s top-spending PPC agency whose ads reach millions of viewers daily. We run large-scale campaigns for leading brands on social networks, video, and display, and develop innovative ad optimization technologies.

We serve international clients, with an emphasis on the United States.

At Quality Score, one of our core values is teamwork—both within departments and between them. Everyone is welcome to get involved in the strategic and creative process!

Located in Tel Aviv. Currently employing a hybrid work model.

Position & Responsibilities:

We are currently looking for a conversion rate optimization specialist to join our growth team.

This position requires a mix of analytical, creative, and communication skills with plenty of room for professional and personal growth

Responsibilities include:

• Initiate and manage experiments to improve landing pages performance and optimize conversion funnels
• Analyze tests results and extract actionable insights
• Conduct qualitative and quantitative user research and identify areas for improvement.
• Create new hypotheses and design creative tests accordingly
• Collaborate with cross-functional teams including copywriting, design, and development, to oversee the test's creation process.
• Stay up-to-date with industry trends

Requirements:

• 2+ years experience as a Conversion Rate Optimization Specialist or similar role.
• Proficiency in A/B testing and optimization methodologies
• In-depth knowledge of web analytics and behavior analytics tools such as Google Analytics and Hotjar.
• Experience with project management tools like Jira
• Able to perform data bases analysis with Excel
• Curiosity mindset and a desire to investigate and extract insights form varied resources
• English fluency
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams
• Detail-oriented with a focus on accuracy
• Creative and critical thinker, able to generate innovative ideas for optimization