Product Marketing Manager

Bright Security is a rapidly growing SaaS B2B platform that is tackling some of the biggest challenges in Application Security today. Bright’s enterprise-grade, dev-centric Dynamic Application Security Testing (DAST) platform provides comprehensive application testing from IDE to production and cloud, offering detailed vulnerability proof and remediation guidelines throughout the SDLC. Our solution accelerates issue remediation from a 12-week average to same-day resolution.

As a Product Marketing Manager at Bright Security, you will play a pivotal role in our marketing team. You will collaborate with product, sales, partners and customer success teams to craft and communicate compelling product messaging and positioning. You will also be in charge of collecting data about market trends, competitors and partners and summarizing this data so it can be leveraged by the rest of the Bright team. Your efforts will drive our marketing strategies and empower our sales team to excel.

Day-to-day responsibilities:

• Partner with the product management team to understand the product roadmap and plan new product launches
• Translate product capabilities into simple, compelling messages that resonate with customers and build awareness
• Become the authority on our market category and buyer personas, understanding their purchasing decisions and key buying criteria
• Develop and manage essential product and sales materials, including sales decks, tech briefs, demo videos, webinars, product web pages, customer testimonials, case studies, and reviews
• Partake in leading the communication for new product releases and launches
• Support demand generation campaigns, including paid campaigns, content initiatives, webinars, and events
• Be in charge of curating our entire User/Buyer journey and finding ways to optimize it
• Run webinars, present at conferences, collaborate with industry leaders, and establish yourself as a thought leader.

Requirements

• At least 4 years of product marketing experience in B2B SaaS technology products
• Experience in Application or API security - a big advantage
• Ability to translate complex technical information into clear, compelling messaging
• Proven track record of successfully leading the positioning of complex technical products
• Exceptional organizational and communication skills
• An independent and curious thinker, creative, and quick to learn
• Experience in creating various types of content, including whitepapers, infographics, web copy, LinkedIn posts, and blog posts
• Ability to work effectively in a fast-paced, startup environment
• Team player with strong interpersonal skills
• Experience in conducting training, webinars, and participating in events - a plus
• Proven experience as a thought leader and recognized expert - a plus
• Fluent in English, able to convey intricate ideas with ease.

Why Join Us?

• Be part of a mission-driven company protecting businesses from cyber threats.
• Work with cutting-edge technologies and innovative solutions.
• Collaborate with world-class security experts changing the world of application and API security. Do it with us.
• A diverse and inclusive workplace. Bright is an equal-opportunity employer and our team is composed of individuals from many diverse backgrounds, lifestyles, and locations.