Marketing Specialist

 Marketing Specialist – AdTech

We are seeking an experienced and innovative Marketing Specialist to manage the marketing efforts for our group of companies in the AdTech space. The ideal candidate will be hands-on, results-driven, able to manage multiple marketing initiatives, with a strong focus on content creation, LinkedIn presence and website funnel optimization. 

In this role, you will:

●     Manage the marketing activities of the group's companies.

●     Maintain and elevate positioning, identify target audiences, and develop comprehensive marketing plans with specific objectives across various channels and segments.

●     Gather and analyze market insights to optimize outreach strategies, messaging, and campaign performance.

●     Work closely with the company's art director and internal teams to create, enhance, and manage marketing materials and workflow.

●     Monitor and optimize the effectiveness and impact of marketing initiatives using tools like Google Analytics, pixels, and Google Tag Manager.

●     Manage and execute our brands’ B2B PPC campaigns (low-volume Google AdWords), including setup, optimization, and reporting.

●     Create, monitor, and optimize lead-generation funnels while building new ones to improve performance.

●     Write and maintain website wireframes and texts for various company projects, ensuring content adheres to SEO best practices and supports effective user funnels.

●     Maintain and enhance website content, media kits, LinkedIn pages, and regular blog posts to align with company objectives.

●     Plan and coordinate attendance at tradeshows, including representing the company, managing materials, handling lead follow-ups, and organizing travel arrangements.

●     Drive collaboration to create engaging marketing campaigns and customer outreach efforts.

●     Experience:

○     3+ years in marketing roles

○     Familiarity with the AdTech space

○     Experience in funnel creation and optimization

○     Experience with content creation (in English)

○     Company page management experience on Linkedin

●     Technical Proficiency:

○     Proficiency with Google Tag Manager, Google Analytics, and other web performance tools.

○     Experience with tools like Canva for visual content creation.

○     Familiarity with marketing automation and CRM tools (advantage).

●     Key Skills:

○     Positive and proactive attitude (A must).

○     Native, or advanced proficiency in English, both written and spoken, is essential.

○     Exceptional written and verbal communication skills.

○     Strong project management, multitasking, and decision-making abilities.

○     Metrics-driven mindset with a flair for creativity.

●     Bachelor’s degree (or equivalent) in marketing, business, or a related field (advantage).

●     Proficiency with online marketing and social media strategies.

●     Experience designing interactive applications and networking platforms.

●     Hands-on experience managing B2B PPC campaigns (Google AdWords) and familiarity with pixels and conversion reporting.