Marketing Specialist

Yarden Abramovich HR Consulting LinkedIn

הרצליה

Marketing Specialist – AdTech

We are seeking an experienced and innovative Marketing Specialist to manage the marketing efforts for our group of companies in the AdTech space. The ideal candidate will be hands-on, results-driven, able to manage multiple marketing initiatives, with a strong focus on content creation, LinkedIn presence and website funnel optimization.

Responsibilities

In this role, you will:

● Manage the marketing activities of the group's companies.

● Maintain and elevate positioning, identify target audiences, and develop comprehensive marketing plans with specific objectives across various channels and segments.

● Gather and analyze market insights to optimize outreach strategies, messaging, and campaign performance.

● Work closely with the company's art director and internal teams to create, enhance, and manage marketing materials and workflow.

● Monitor and optimize the effectiveness and impact of marketing initiatives using tools like Google Analytics, pixels, and Google Tag Manager.

● Manage and execute our brands’ B2B PPC campaigns (low-volume Google AdWords), including setup, optimization, and reporting.

● Create, monitor, and optimize lead-generation funnels while building new ones to improve performance.

● Write and maintain website wireframes and texts for various company projects, ensuring content adheres to SEO best practices and supports effective user funnels.

● Maintain and enhance website content, media kits, LinkedIn pages, and regular blog posts to align with company objectives.

● Plan and coordinate attendance at tradeshows, including representing the company, managing materials, handling lead follow-ups, and organizing travel arrangements.

● Drive collaboration to create engaging marketing campaigns and customer outreach efforts.

Requirements

● Experience:

○ 3+ years in marketing roles

○ Familiarity with the AdTech space

○ Experience in funnel creation and optimization

○ Experience with content creation (in English)

○ Company page management experience on Linkedin

● Technical Proficiency:

○ Proficiency with Google Tag Manager, Google Analytics, and other web performance tools.

○ Experience with tools like Canva for visual content creation.

○ Familiarity with marketing automation and CRM tools (advantage).