Marketing Content Specialist

About This Role

You will be responsible for hands-on content creation to drive sales enablement, collaborating with cross-functional teams on account-based marketing initiatives, and developing innovative campaigns to engage prospects and clients in the financial sector.

About Insait 

Insait develops a GenAI-based digital agent for customer processes in service, sales, and marketing for financial entities. Our platform automates onboarding, KYC, and operational processes, using predictive analytics to personalize cross-sell opportunities and increase conversion rates.

Responsibilities

- Create engaging content to support sales enablement strategies 

- Execute account-based marketing initiatives with cross-functional teams 

- Identify new opportunities and craft creative campaigns to drive demand 

- Produce sales collateral, case studies, and thought leadership pieces 

- Track performance metrics and optimize for continual improvement 

Requirements

- Native-level English proficiency 

- 3+ years of content creation experience 

- Proven sales enablement expertise 

- Familiarity with account-based marketing (ABM) 

- HubSpot experience is a plus 

Qualities

- Hunter mindset: persistent in seeking new growth channels 

- Critical thinker: adaptable, resourceful, and solution-oriented 

- Creative approach to storytelling and brand messaging 

- Open to current students looking for part-time opportunities