Affiliate and PR Manager

Cliganic is dedicated to offering high-quality, natural, and organic products that promote a healthy lifestyle. As a rapidly growing brand in the wellness and beauty industry, we are committed to sustainability, transparency, and delivering exceptional value to our customers. We are looking for an Affiliate and PR Manager to join our team and help expand our brand presence across digital platforms and media outlets.

Responsibilities

We are looking for a highly motivated and experienced Affiliate and PR Manager to drive Cliganic’s affiliate program and public relations initiatives. This individual will be responsible for creating, executing, and optimizing our affiliate marketing strategies and building relationships with key media outlets, influencers, and affiliates. The role will also involve managing public relations efforts to boost Cliganic's brand visibility and reputation in the natural health and beauty market.

Key Responsibilities

Affiliate Program Management:

Develop and execute Cliganic’s affiliate marketing strategy to increase brand awareness and sales.

Identify and recruit new affiliates, influencers, and brand partners who align with Cliganic’s values and target audience.

Manage affiliate relationships, ensuring that they have the necessary tools and support to promote Cliganic products successfully.

Monitor and analyze affiliate campaign performance, including ROI, traffic, and conversions, to optimize strategies and maximize sales.

Manage the affiliate marketing budget and ensure timely and accurate payments.

Ensure affiliates’ compliance with brand guidelines and promotional rules.

Public Relations Strategy & Execution:

Develop and implement Cliganic’s PR strategy, including outreach to relevant media outlets, journalists, and bloggers in the wellness, beauty, and lifestyle sectors.

Create press materials, including press releases, media kits, and pitch letters, to promote Cliganic’s products, brand initiatives, and milestones.

Build and nurture strong relationships with media representatives and influencers in the organic and natural product industry.

Coordinate and execute press events, product launches, and other media-related activities to increase brand visibility.

Track and analyze media coverage, compiling reports to measure the effectiveness of PR campaigns.

Influencer & Brand Partnerships:

Identify and engage with influencers who align with Cliganic’s brand values and audience, including wellness influencers, lifestyle bloggers, and eco-conscious advocates.

Collaborate with influencers on content creation, including sponsored posts, product reviews, and social media campaigns.

Track influencer campaigns’ performance and ensure partnerships generate positive ROI.

Collaboration & Reporting:

Work closely with the marketing, sales, and product teams to ensure affiliate and PR campaigns align with overall business objectives.

Report on affiliate and PR program performance, analyzing key metrics and recommending actionable strategies.

Stay informed on industry trends, competitor activities, and best practices in affiliate marketing and public relations.

Qualifications

Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.

Experience:

3+ years of experience in affiliate marketing and public relations, preferably within the wellness, beauty, or natural product industries.

Proven track record of managing successful affiliate programs and PR campaigns.

Strong understanding of affiliate marketing platforms, tracking tools, and media relations.

Experience working with influencers and managing influencer-driven campaigns.

Excellent communication, negotiation, and writing skills.

Experience in tracking and analyzing performance data to drive strategic decisions.

Skills & Attributes

Affiliate Marketing: Familiarity with affiliate networks, tools (e.g., ShareASale, ), and performance-based marketing strategies.

Public Relations: Strong ability to craft press releases, pitch stories, and build relationships with key media outlets.

Relationship Building: Excellent interpersonal skills and the ability to manage long-term partnerships with affiliates, influencers, and media contacts.

Creative & Strategic Thinker: Ability to think creatively and strategically when planning PR and affiliate campaigns.