Demand Generation Manager (B2C)

About the Company

Our client is an innovative platform that enables professionals in the digital age to transform their content into impactful experiences, ultimately driving significant business outcomes. With a team of over 100 members serving a global customer base, the organization offers a dynamic environment focused on growth, collaboration, and continuous improvement.

Position Overview

The company is at a pivotal juncture of expansion, prioritizing personalized engagement strategies to fuel product success and revenue growth. As the Demand Generation Manager, you will take ownership of every user touchpoint—from initial sign-up to advanced feature adoption—ensuring a seamless journey that converts casual users into dedicated advocates.

Key Responsibilities

User Mapping & Persona Segmentation

• Develop data-driven segmentation models to identify core user groups and align platform features with each persona.
• Discover new market segments and tailor messaging accordingly.

Onboarding & Feature Discovery

• Collaborate with product and content teams to create tailored onboarding flows that swiftly guide new users to their “aha” moments.
• Implement A/B testing to refine onboarding strategies and accelerate users’ time-to-value.

Product Usage & Conversion

• Increase platform usage by identifying cross-sell and upsell opportunities across different user segments.
• Develop and execute conversion strategies for both new and existing users, streamlining plan transitions and optimizing engagement.

Ownership of Customer Communication Channels

• Oversee and coordinate messages across various platforms, including email, SMS, push notifications, and in-app channels.
• Maintain a consistent brand voice and ensure each communication is tailored to relevant segments.

Lifecycle Tools & Implementation

• Identify, evaluate, and integrate software tools that enhance lifecycle marketing initiatives.
• Work closely with technical teams to manage integrations and maintain a cohesive workflow.

Qualifications

• 4+ years of experience in CRM, lifecycle, or email marketing in a B2C or B2SMB environment with a product-led growth motion.
• 3+ years using modern CRM platforms to create and optimize lifecycle campaigns.
• Proven track record of leveraging data to develop effective customer personas and segments.
• Demonstrated success in leading lifecycle marketing strategies that drive engagement and retention.
• Expertise in email marketing best practices, with strong copywriting and editing skills.
• Proficiency in Google Analytics and the ability to interpret analytics to inform campaign improvements.
• Background in overseeing technical integrations and working collaboratively with product/development teams.
• Exceptional project management skills, capable of balancing multiple initiatives and cross-functional coordination.
• Strong writing skills and attention to detail.

Nice-to-Have

• Experience in content-driven or creative industries.
• Familiarity with Intercom.