Product Marketing Manager

Product Marketing Manager

Forabilis is looking to grow its product marketing practice and hire a Product Marketer to support our customers’ go-to-market strategy and activities. As a product marketer at Forabilis, you will work with the most promising B2B startups to help translate product features into compelling product storytelling that stresses value proposition based on real customer pain points

Job Description:

• Conduct comprehensive market research to identify trends, competitor strategies, and opportunities.
• Take part in developing product positioning and messaging that demonstrates clear product differentiation
• Take part in the development of sales enablement tools, including product presentations product tours, case studies, whitepapers, videos, battlecards, competitor product analysis, and more
• Be responsible for implementing new branding and messaging across marketing and sales assets
• Manage marketing projects such as videos and new website launches
• Manage 3rd party vendors such as designers and web developers

Job Requirements

• 4+ years of experience in product, product marketing, content marketing, marketing communications or a similar role in a B2B startup or an agency
• Experience working for products in a global market
• Excellent written and verbal communication skills
• English - mother tongue or very high proficiency
• Ability to grasp technical concepts and tech products
• Intellectual curiosity with a desire to bring new category-defining products to market
• Independent self-starter with ability to collaborate effectively across teams, set priorities, identify any needed support, and provide solutions
• Experience working with AI tools in research and marketing

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning. 

Responsibilities

• Research our market's consumer preferences then target and segment our customers effectively based on this research
• Collaborate with sales team to create marketing content that will enable the sales team
• Create product marketing content that clearly and effectively communicates our value-proposition
• Oversee product launches, feature releases, and product positioning

Qualifications

• Bachelor's degree or equivalent experience in related area
• 4+ years' of product marketing experience
• Strong verbal, written, and presentation skills