Professional Care Business Lead

Description:

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide.

Alma Israel is establishing a new Professional Care business unit.

In its initial phase, the role will be responsible for building the business activity for advanced and innovative products in the fields of medical aesthetics and professional cosmetics.

This is a significant, hands-on and business-oriented role, reporting directly to the GM of Alma Israel. The position is focused on building a complete commercial, marketing, training, and operational infrastructure for a new vertical, working closely with existing sales teams, the clinical department, marketing, regulation, Alma Global, and manufacturer representatives.

The role includes developing a Go-To-Market (GTM) strategy, creating tools and processes, developing messaging, generating demand, supporting sales, building an operating model, recruiting and leading dedicated resources, and transforming the category into a meaningful, measurable, and growing business activity.

Key Responsibilities:

• Build and execute a comprehensive Go-To-Market plan for the Professional Care unit in Israel.
• Establish the business and commercial infrastructure: operating model, sales processes, tools, pricing, management routines, targets, and KPIs.
• Lead the launch and market penetration of advanced, innovative products in medical aesthetics and professional cosmetics.
• Work closely with existing sales teams (medical and aesthetic) to ensure implementation, field alignment, opportunity creation, and revenue growth—without overloading or replacing existing teams.
• Identify and develop relevant target audiences: cosmeticians, physicians, clinics, aesthetic centers, and other professional customers.
• Develop commercial, clinical, and marketing messaging tailored to the Israeli market and target audiences.
• Create sales materials, presentations, talk tracks, training programs, FAQs, professional content, and sales enablement infrastructure.
• Lead marketing activities, professional events, launches, training sessions, and demand generation initiatives.
• Work closely with global headquarters, manufacturers, and suppliers to adapt strategy, messaging, materials, and support to the local market.
• Share field insights, customer needs, barriers, and business opportunities with relevant stakeholders.
• Recruit, train, and manage dedicated resources as the activity grows.
• Own business targets, operational metrics, sales goals, and KPIs.

• At least 5 years of experience in sales, business development, commercial management, GTM, or building business activities.
• Management experience or proven ability to lead people, vendors, projects, and resources – mandatory.
• Relevant academic degree – mandatory.
• Proven experience in building new activities, product launches, entering new markets, or category creation.
• Experience working with professional channels (cosmeticians, physicians, private clinics, aesthetic centers, or B2B professional customers) – strong advantage.
• Familiarity with Aesthetics / Professional Skin Care / Medical Aesthetics / Medical Devices – significant advantage.
• Strong commercial acumen and the ability to translate strategy into actionable plans.
• Proven ability to work in a matrix environment across sales, marketing, clinical, regulatory, logistics, and corporate functions.
• High capability in developing messaging, sales materials, training, and sales enablement tools.
• Entrepreneurial mindset, with the ability to build activities from scratch and work independently.
• Strong sales orientation and understanding of end-to-end sales processes.
• Fluent English (very high level).
• Excellent interpersonal skills, with the ability to influence, drive alignment, and lead without direct authority.