Web & Marketing Operations Specialist

Description:

Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, Alma has evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. Alma’s headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide.

The Web & Marketing Operations Specialist is responsible for maintaining Alma’s core digital marketing infrastructure, including global website operational maintenance and global marketing automation operations.

Key responsibilities include:

Global Website Operations

·      Maintain Alma’s global web infrastructure including WordPress multisite and key corporate web assets.

·      Manage ongoing updates and operational maintenance for central web properties and corporate sub-sites.

·      Coordinate with web development and hosting vendors regarding updates, malfunctions, security issues and new development requests.

·      Monitor website functionality and ensure operational stability of Alma’s global web ecosystem.

Global Marketing Operations

·      Manage core global HubSpot & Salesforce operations and ensure stability of the global marketing automation infrastructure.

·      Support implementation and maintenance of global automated workflows and lead nurture programs.

·      Manage global email templates, campaigns and landing pages used by HQ marketing initiatives.

·      Maintain integrations between HubSpot and other marketing platforms to ensure proper lead capture and system functionality.

Marketing Performance Reporting

·      Maintain global marketing reporting dashboards and support leadership with key performance visibility.

·      Monitor core funnel metrics and marketing campaign performance for global initiatives.

Cross-functional Coordination

·      Coordinate with internal teams including Global Marketing, Sales, IT and external vendors to ensure smooth operation of Alma’s digital marketing systems.

·      Support troubleshooting of technical issues related to website operations and marketing automation systems.

·      Bachelor’s degree in Marketing, Information Systems, Digital Marketing, or related field.

·      3+ years of experience in digital marketing operations, marketing automation, website management.

·      2 + years of experience hands-on experience working with CRM and marketing automation integrations (HubSpot, Salesforce) - must

·      2+ years of experience managing corporate websites, CMS platforms (WordPress), and web development vendors- must

·      Experience supporting marketing campaign execution including landing pages, email campaigns and lead capture systems.

·      Experience supporting marketing performance reporting and dashboarding (GTM, GA4, GSC, Semrush)- must

·      Experience working in global B2B organizations with multiple markets or subsidiaries – advantage.

·      Experience in medical device, healthcare, aesthetics, or regulated industries – advantage.

·      Understanding of digital marketing funnels and lead lifecycle management

·      Ability to coordinate with external vendors including development and hosting providers

·      Strong organizational and project management skills

·      Ability to work cross-functionally with global teams

·      Strong analytical and troubleshooting capabilities

· Fluent English – mandatory