Media Buyer JB-3094

Media Buyer (PPC) For iGaming– Join Our Rapidly Growing Team!

We are seeking an experienced Media Buyer to be part of our dynamic team and drive the next phase of our company’s growth. In this role, you will oversee all aspects of media buying and performance marketing. The ideal candidate will have hands-on experience in PPC campaigns and media buying across Google platforms for High Risk businesses and iGaming specifically. You’ll also be skilled in campaign optimization, ad tracking, performance management, and collaborating with direct advertisers.

Responsibilities:

- Identify target audiences and develop strategic media campaigns for both direct and in-house advertisers.

- Experiment with new platforms and channels to broaden reach and effectiveness.

- Plan and execute ad creatives, including text, images, and landing pages.

- Optimize campaign performance and manage budgets effectively.

- Monitor and report on ROI.

- Collaborate with the DSP (Direct Advertisers Team) to ensure efficient campaign delivery.

- Manage campaigns across native platforms.

- Proven experience as a Media Buyer with expertise in research, planning, and media purchasing.

- Solid experience in Native Platforms (Outbrain, Taboola) – a must!

- Advanced knowledge and experience with Google platforms.

- Strong expertise in PPC campaigns, including planning, execution, and optimization.

- Minimum of 3 years of experience within the gaming industry.

- Hands-on experience with performance campaigns and ad tracking systems.

- Familiarity with media analytics tools (e.g., SimilarWeb, Alexa).