Director of Growth

About Pic-Time 

Pic-Time is the leading platform that empowers professional photographers in the digital age, giving them the tools to turn their photos into the best experience and business value.

Pic-Time is an international company, with 120 team members, serving tens of thousands of photographers all over the globe. 

Pic-Time is accelerating its growth efforts to a high pace scale stage. Our current growth affairs that need to be structured and scaled are Paid and Organic growth engines, significant Partnerships growth efforts, and Conference Marketing.

As the Director of Growth, your main goal is efficiently generating revenues, keeping all efficiency KPIs tacked on and scaling our growth engines efficiently. You will lead a cross-functional team, a few in-house team members in a Matrix management manner, and a few outsourced agencies and freelancers. 

You will have to optimize existing channels increase the sign-up ratio and implement innovative growth initiatives that align with our business objectives.

Your role will include -

Planning and managing organic growth engines - Create and execute an efficient strategy for SEO and content marketing.

improved search rankings and website metrics, and enhanced backlink profile. Manage all earned and owned content ( landing pages, blog and paid content) to increase traffic, engagement sessions, and leads. Be the gatekeeper and owner of content creation - leading any campaign that will result in growing numbers like sign-ups and revenues (Black Friday sale etc..) 

Planning and managing paid growth engines - Define a strategy, own, lead and expand PPC and paid activities - create a User Acquisition strategy plan thesis/perception, roadmap, and budgeting plan.

Leading Partnerships Efforts - build strategic partnerships and activities with external partners to generate growth channels through our four pillars: KOLs, Tech partnerships, Affiliates, and Academic partnerships. 

Leading Events Marketing efforts- Map, attend and sponsor events in the most effective way, and build an owned Events plan.

• Minimum of 5 years in building and leading B2SMB or B2C growth teams and external functions. Building the domain from scratch - an advantage
• 4 years of hands-on experience in successfully leading SEO and Content Marketing teams with a high budget.
• 4 years of hands-on experience leading PPC (Google and Meta) efforts with 6-7 figures budgets annually
• deep understanding of GA4
• 3 years of experience in managing Affiliates and partnerships functions
• 2 years of experience planning and attending events as part of Conference marketing efforts.
• Fully proficient with Monday
• Strong analytical and project management skills
• Excellent, proven communication skills
• Resilient and independent
• Great team member
• Enjoy mentoring and growing the team 
• Passionate about Art and Photography - will be a great added value
• English as a mother tongue is a huge plus