Brand Manager

About Us:

Pango is shaping the future of urban mobility. Since 2007, we've been pioneering innovative solutions for drivers and commuters, starting with our mobile parking payment service.

Today, Pango is a leading smart mobility app that empowers millions of users to effortlessly manage their transportation needs. Our app simplifies hybrid journeys by combining various transportation modes into one convenient platform.

Beyond parking, Pango offers a comprehensive suite of services to enhance your daily commute.

About the Role:

We are looking for passionate Brand Manager to lead and strengthen our brand strategy in Pango. This role involves full ownership of the brand presence, with a strong focus on digital platforms and creating exceptional user experiences across all touchpoints. This is a maternity leave replacement position.

Key Responsibilities:

• Develop and implement a multi-channel brand strategy tailored to diverse target audiences.
• Manage the brand's visual identity, tone, and messaging across all platforms (website, app, social media, and more).
• Work directly with advertising agencies, including briefing, overseeing creative processes, and managing marketing materials.
• Lead end-to-end digital marketing initiatives – from campaign creation to ongoing optimization.
• Collaborate with different teams in the company like development, UX/UI, product, and content teams to ensure brand consistency across all platforms.
• Lead product launches, including competitive research, positioning, and market analysis.
• Identify and implement emerging trends in mobility, technology, and digital branding.

Requirements:

• 4+ years of experience in brand management and/or digital marketing, preferably in a tech company or app-based product.
• Deep understanding of digital marketing tools: social media campaigns, content creation, and branding.
• Proven ability to create and adapt marketing content for different platforms (social media, newsletters, website etc.).
• Excellent verbal and written communication skills
• High creativity and out-of-the-box thinking.
• Experience working with design, development, and data analytics teams.
• Familiarity with the mobility or app sector – a significant advantage.

Personal Skills:

• Analytical mindset combined with creative problem-solving skills.
• Ability to work independently and manage multiple tasks simultaneously.
• Passion for technology, innovation, and digital trends.
• Strong interpersonal communication, initiative, and leadership abilities.