Director of Brand Marketing

GlassesUSA.com is a leading online platform for eyewear, delivering top-quality eyeglasses, sunglasses, and optical products to a global customer base. We are passionate about combining vision, style, and technology to provide an exceptional shopping experience.

Position Overview:

As the Director of Brand Marketing, you will oversee and execute key brand initiatives, including media relations, influencer partnerships, and talent campaigns. This hands-on leadership role requires managing a skilled team, collaborating with external agencies, and aligning closely with cross-functional teams to ensure consistent and impactful brand messaging across all channels.

Key Responsibilities:

Leadership and Management:

• Lead, mentor, and guide a high-performing marketing team to meet brand objectives.
• Manage relationships with external agencies, ensuring alignment with strategic goals and brand vision.
• Work in close collaboration with the CMO and internal departments to ensure cohesive marketing efforts.
• Manage departmental budgets, ensuring cost-efficient allocation of resources.

Brand Strategy and Execution:

• Develop and implement media strategies to strengthen the brand's presence across various platforms.
• Build and maintain relationships with journalists, editors, bloggers, and key media professionals.
• Oversee the planning and execution of influencer and talent collaborations aligned with brand values.
• Track and optimize the performance of influencer campaigns, measuring ROI and refining strategies based on data insights.
• Ensure all marketing activities convey a unified and compelling brand story across customer touchpoints.

Market Analysis:

• Stay updated on industry trends, competitor strategies, and consumer feedback to drive informed decisions.
• Use data to continually refine and improve brand marketing strategies.

Qualifications:

• Applicants must have native-level proficiency in English.
• At least 5+ years of experience in brand marketing, with a proven track record in media relations and influencer marketing within B2C sectors.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience managing both internal teams and external agency relationships.
• Strong understanding of the digital marketing landscape, especially influencer and media marketing.
• Exceptional communication, leadership, and interpersonal skills.
• Proven ability to think strategically, solve problems creatively, and drive measurable results.
• Flexible, adaptable, and thrives in a fast-paced environment.

Location: Role based in Ramat HaChayal, Tel Aviv.