Media Buyer

DYG, Digital Yield Group, is a leading user-acquisition solutions provider for app developers and agencies. We provide a boutique approach to media management, buying, and traffic auditing with meticulous, personalized service. Using proprietary technology, we specialize in traffic quality assessment, empowering clients to achieve their goals with full confidence.

We’re looking for a motivated Media Buyer to join our team.

If you want to pursue a career in the biggest online marketing industry, you are truly hungry for success, possess a positive “can do” approach and you answer our requirements - let’s talk! 

This is also an opportunity for recent graduates with a relevant bachelor's degree.

Responsibilities:

• Plan, execute, and optimize programmatic user acquisition campaigns for mobile apps across various DSPs (e.g., Roku, Google DV360, AppLovin, etc.).
• Manage campaign setup, including targeting, creative assets, and tracking implementation.
• Monitor and analyze campaign performance to ensure delivery against KPIs such as FTD Cost and return on ad spend (ROAS)
• Conduct A/B testing and experiment with different traffic sources, bidding strategies, creatives, and targeting approaches.
• Collaborate with the creative and analytics teams to develop and implement data-driven optimizations.
• Adjust bidding strategies, targeting, and budgets in real-time based on campaign performance and market conditions.
• Stay up to date with industry trends, emerging technologies, and best practices in programmatic buying and mobile user acquisition.
• Prepare detailed reports for internal stakeholders and clients, offering insights into campaign performance and recommendations for scaling.

Requirements:

• Strong analytical abilities, capable of data interpretations and analysis - A must.
• Practical experience managing performance campaigns - advantage.
• Experience with PPC or social campaign management - advantage.
• Motivated and eager to develop professionally with a strong drive for success.
• Creative, solutions-oriented mindset with a proactive, can-do attitude.
• Exceptional attention to detail and time management.
• Ability to work independently and as part of a team in a fast-paced environment.
• Results-focused with an emphasis on accuracy and precision.
• Excellent written and verbal communication skills in English.