Senior Business Analyst

We are a new startup founded by successful serial entrepreneurs and a strong team with the vision to evolve digital marketing from the measurement of traffic to measuring VALUE.

Advertising for the past 100+ years has faced a strange dilemma: “Half the budget I spend on Advertising is wasted. The problem is – I don’t know which half” (John Wanamaker, 1838-1922)

We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?”

INCRMNTAL launched in summer of 2020, backed by strategic investors from around the world who believe in what we’re doing.

We have customers and a constant flow of interest from the press, investors and more large companies who want to join us. 

About the role:

We are looking for a Senior Business Analyst to join our team and drive impactful analysis for our customers. This individual will play a critical role in addressing complex business questions, delivering actionable insights, and guiding our clients in optimizing their marketing strategies. If you are passionate about measurement and analytics, self-reliant, and motivated to make a meaningful impact, we want to hear from you!

Role Description:

As a Senior Business Analyst your role will be:

• Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency.
• Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers.
• Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured.
• Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions.
• Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations.
• Work directly with large datasets using SQL to extract, analyze, and interpret data.
• Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met.
• Create and maintain visually compelling reports and dashboards to communicate findings effectively.
• Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions.
• Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience.
• Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams.
• Stay ahead of industry trends, emerging measurement methodologies, and market developments.

You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most. 

We believe in helping each other get most of ourselves rather than do what we’re not interested in doing. 

Key Requirements:

• 4+ years in marketing measurement roles, preferably within the mobile ecosystem or a measurement-focused company.
• Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery).
• Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker).
• Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.
• Exceptional communication and storytelling skills, capable of presenting complex data insights to 
• both technical and non-technical audiences.

Bonus Point:

• Understanding of incrementality measurement and marketing efficiency methodologies.

Note: The requirements and description above represent the skills and expectations from the person in this role. Having said that - if you are really interested in the position and believe you only tick some of the key requirements - do apply. 

Benefits of Joining INCRMNTAL:

• We are a new startup with a LOT of supporters and positive attention from investors, press and customers. Joining early means that you could be part of our success.
• You will be granted share options as an early employee.
• We are passionate, solution-oriented people who are accountable to our actions.
• We care and respect one another, as we are ALL people – our titles define our roles and responsibilities, they do not differentiate us. 

We are accepting applications regardless of any external factors. Everyone is welcome to apply.