Digital Growth Manager

About us

At Theranica Bio Technologies, we are at the forefront of developing innovative, wearable treatments for migraine and other pain conditions, merging cutting-edge technology with patient-centered care. Our goal is to translate our technological and business knowledge in mobile digital solutions to the field of pain therapeutics.

We offer non-invasive, drug-free, personalized, and affordable wearable therapeutic products for the treatment of pain by integrating the latest neuroscience research with notable technological expertise.

Our collaborative and dynamic work environment fosters creativity and growth, encouraging our team to push the boundaries of medical science. By joining us, you'll be part of a passionate group dedicated to improving lives through pioneering health solutions.

Job Brief

The Digital Growth Manager is a key role focused on planning and executing scalable, data-driven digital marketing strategies to drive the engagement and adoption of the Nerivio REN wearable among healthcare providers (HCPs). This role focuses on end-to-end execution and serves as a key driver of omnichannel digital efforts to scale Nerivio’s reach.

Roles and Responsibilities

Strategy and Execution

• Campaign Management: Plan, execute, and optimize scalable digital engagement programs and campaigns. Use a combination of organic and paid media to effectively reach HCPs and other key audiences, collaborating closely with PPC managers and performance agencies.
• Content Development: Collaborate with medical teams, marketing teams, copywriters, designers, and partners to create compliant, tailored content that addresses segment-specific barriers and communicates Nerivio's value effectively. Ensure assets are optimized for omnichannel distribution and aligned with promotional education and the company's overall business goals.
• Customer Journey Optimization: Build, manage, and refine scalable, trigger-based marketing automations, and lead nurturing, ensuring integration with sales pipelines to identify and progress MQLs/SQLs.

Data-Driven Insights

• Analyze customer behavior, industry trends, and campaign performance to refine strategies and achieve scale.
• Establish key performance indicators (KPIs) for HCP digital marketing campaigns and regularly evaluate performance. Provide actionable insights and recommendations for continuous improvement.
• Regular reporting and presentation of detailed digital analytics, campaign outcomes, and funnel performance, requiring strong analytical skills and the ability to translate data into actionable insights.

Collaboration

• Build solid relationships and collaborate with HCP marketing, medical affairs, sales, and consumer teams to align digital tactics with field strategies for a cohesive and impactful customer experience.
• Push cross-functional teams toward shared goals, driving alignment and ensuring timely execution of digital plans.

Qualifications & Requirements

Must Have

• Bachelor’s degree in marketing, health sciences, or related field. Advanced degrees or equivalent experience preferred.
• Proficiency in Native American English or an equivalent level is required.
• Minimum of 5 years in digital marketing (paid and organic) or growth marketing, strongly emphasizing execution and scaling efforts in B2B or complex environments. Experience working in data-heavy organizations.
• Proven track record and success stories of executing integrated digital campaigns that drive business growth.
• Demonstrated capability to run projects end-to-end, meet deadlines, and deliver results while collaborating across teams and managing up.
• Skills: Strong business understanding, critical thinking, creative mind, and excellent interpersonal and communication skills.

Nice to Have

• Background in the pharmaceutical, biotech, or medical device industries.
• Advanced understanding of the US healthcare ecosystem
• Expertise with LinkedIn

Work environment

Ability to travel up to 10% to the US