CRO and Funnel Optimization Manager

eTeacher Group is seeking an experienced CRO and Funnel Optimization Manager to take full ownership of funnel performance and optimization, with a particular focus on self-service and e-commerce funnels. This role requires deep expertise in funnel management, conversion rate optimization (CRO), A/B testing, data analysis, and multivariate testing (MVT) to drive strategic growth. You will be responsible for building and refining specified funnels, identifying gaps, opportunities, and sudden drops in funnel performance, as well as ensuring data-driven solutions are implemented effectively.

Key Responsibilities:

• Funnel Ownership:
• Take full responsibility for monitoring and optimizing the entire funnel, particularly focusing on self-service and e-commerce funnels to drive acquisition and conversion.
• Conduct daily analysis of funnel performance, identifying issues, drops, and growth opportunities to ensure seamless movement through the funnel stages.
• Identify gaps, sudden changes, and performance trends across the funnel and collaborate with cross-functional teams (Marketing, Product, UX/UI) to implement optimization solutions.
• Testing & Experimentation:
• Lead a cross-company A/B testing roadmap and manage multivariate testing cycles.
• Lead and manage A/B testing and MVT across the funnel.
• Set up and execute A/B and MVT tests across the funnel, analyze results, and implement winning variations to continuously improve customer acquisition, conversion rates, and overall user experience.
• Ensure all testing initiatives across the company are tracked, reviewed, and integrated with strategic decision-making.
• CRO Strategy & Execution:
• Develop and implement CRO strategies focused on self-service and e-commerce funnels to enhance conversion rates across web and mobile channels.
• Collaborate closely with design, development, and product teams to reduce friction points and enhance the conversion and user experience within the funnel.
• Funnel Ownership and Strategic Project Leadership:
• Lead special initiatives like the Self-Service funnel, focusing on creating a scalable, efficient experience that aligns with revenue and business goals.
• Ensure these projects contribute to overall funnel performance and drive measurable improvements in customer acquisition and conversion.
• Data-Driven Optimization and Performance Monitoring:
• Leverage tools such as Google Analytics (GA4 preferred), Google Tag Manager, and testing platforms (e.g., Optimizely, DY) to track funnel performance and generate actionable insights.
• Provide regular updates on funnel KPIs, offering insights, identifying trends, and making data-driven recommendations for continuous improvements in funnel efficiency and user experience.
  
  

• 5+ years of experience in CRO, funnel optimization, or a similar role with ownership of funnel analysis and optimization, particularly in self-service and e-commerce funnels.
• Proven track record of success in managing and optimizing funnels, from acquisition to conversion, with expertise in self-service or e-commerce environments.
• Funnel & Testing Expertise:
• Extensive experience in managing and optimizing funnels, performing A/B testing, MVT, and using analytics to inform decisions and guide optimization efforts.
• Deep understanding of Google Analytics (preferably GA4) and Google Tag Manager as well as familiarity with A/B testing platforms like Optimizely, DY etc.
• Data-Driven Approach:
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• Expertise in analyzing funnel performance, tracking drop-offs, and implementing solutions to optimize at every stage.
• Collaboration & Communication:
• Strong communication skills, with the ability to work cross-functionally and present data-driven insights to stakeholders.
• Experience collaborating with teams from marketing, business, product, UX/UI, and other departments to ensure funnel optimization goals are aligned with overall business objectives.
• Continuous Improvement:
• A proactive mindset with a constant desire to optimize and improve funnel performance.
• A history of implementing ongoing testing cycles to drive strategic growth and improve business KPIs.
  
  

• Experience working in digital-first environments such as e-commerce, SaaS, or subscription services.
• Familiarity with heat mapping, and behavioural analysis tools like Hotjar or Crazy Egg.
• Understanding of UX/UI principles and how they impact funnel conversion.
  
  

• 100% remote work from the comfort of your home
• Opportunity to work with leading educational brands in a global environment
• Collaborative, dynamic work culture that fosters innovation and growth
• Reports to: VP Marketing