Marketing Writer Lead

Sapiens is looking for an experienced and creative Senior Marketing Writer to lead our global content team . This role is critical to shaping how we communicate our brand’s story and industry leadership across various formats and channels. As a key member of the Marcom and Brand team, you will play an integral role in supporting global marketing and communications initiatives, driving brand awareness, engagement, and lead generation through compelling content.

Sapiens ’ Content Leader will manage the overall marketing content creation of Sapiens across different formats and channels. S/he will be part of the Corporate Marketing teamand willsupport a wide variety of marketing and communications activities within the company , including content strategy development and editing , managing marketing campaigns, and the company’s social media calendar - to drive traffic, engagement and lead generation .

Location: Holon

Working Model: Our flexible work arrangement combines both remote and in-office work, optimizing flexibility and productivity.

This position will be part of Sapiens’ Corporate division.

The Senior Marketing Writer Will

• Lead Content Strategy: Drive and develop Sapiens’ content strategy across portfolio and regions to support and strengthen the company positioning.
• Thought Leadership: Initiate and create thought leadership content based on independent research and accumulative knowledge of the insurance industry.
• Brand Voice & Consistency :
• Define and enforce a unified brand language, tone of voice, and messaging across all content assets, ensuring consistency and clarity in communication.
• Develop and maintain brand style guidelines to ensure high-quality, consistent content production across teams and channels .

• Create and enforce a consistent brand language (tone of voice, key words) across different assets and insights.
• Content Creation & Oversight: Work together with the marketing team to develop and oversee the creation ofa wide range of marketing collateral, including blogs, vlogs, podcasts, newsletters, white papers, articles, brochures, and videos.
• Social Media Strategy :
• Develop and implement a dynamic social media strategy to enhance Sapiens’ presence on LinkedIn, Facebook, X, and other relevant platforms .

• Manage the social media content calendar, ensuring timely, creative, and engaging posts that resonate with the target audience and amplify the brand’s voice .
• Develop a clear and up to date social media strategy to enhance the company visibility and differentiate its voice across all channels and outlets.
• Manage the corporate social media content on LinkedIn, Facebook and X and write engaging and creative social media posts.

• Website Content Management:
• Maintain and regularly update all website content, ensuring it is aligned with the latest marketing campaigns, product updates, and industry trends .
• Maintain & update all the content on the website.

• Optimize content for SEO to improve search engine visibility and drive organic traffic .

• Collaboration with Design & Marketing Teams :
• Work with designers on all marketing materials, such as brochures and web banners.
• Work cross-functionally with marketing, sales, and product marketing teams to align content strategies with broader business initiatives and campaigns .

• Knowledge Management:
• Oversee the organization and distribution of marketing assets, ensuring that content is easily accessible to teams across the company .
• Manage the knowledge sharing processes and tools for all the marketing materials, as well as Contribute to the intersection between Marketing & Sales .
  

Requirements

• Proven English-language writing skills and strong verbal skills; English as a mother-tongue level - Must.
• Strong hands-on writing and editing abilities with close attention to detail.
• Strong marcom experience at a global B2B company.
• A proven ability to write scripts for clips.
• Strong copywriting and slogans development skills.
• Experience managing social media platforms.
• Excellent organizational skills, with a demonstrated ability to manage multiple projects (a self-starter).
• A creative person with a wide and current knowledge of all content and social media trends.
• Team player who can easily work with people at all levels of the company, as well as external vendors .
• A team leader with excellent managerial skills.
  
  

About Sapiens

Sapiens International Corporation (NASDAQ and TASE: SPNS) is a global leader in intelligent insurance software solutions. With Sapiens’ robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers’ compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success. For more information visit us at www.sapiens.com .

Sapiens is an equal-opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.