Sales Force Excellence (SFE) and Sales & Marketing Analyst

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You Will Have Access To

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
  
  

The Opportunity

This position works out of our Israel, Tel Aviv location in the Nutrition division.

In this role you will optimize Sales Force Efficiency and effectiveness through the development, delivery, and implementation of SFE activities across brands. This includes the integration, monitoring and analysis of performance data, sales activities, and other support recommendations via the sales management team to achieve optimal levels of performance (and results). You will also provide sales and marketing analysis, build scenarios and models and support business strategy planning that will contribute to the business growth and efficiency.

You will collaborate with other functional teams to deploy segmentation and targeting programs across channels and platforms to optimize business outcomes and successfully achieve strategy.

What You’ll Do

• Build business and economic models in cooperation with marketing team.
• In conjunction with Marketing Managers, translate strategy into implementation tactics, communicate clearly and allocate responsibilities to cross functional team members.
• Integrate ethical, trade and BI / CRM to develop SFE programs that drive business needs and support sales strategy.
• Identify and anticipate key environment trends and value chain
• Responsible for analysis of profitability, market share, promotions, market trends etc.
• Develop, implement, and monitor incentive/compensation programs in support of sales objectives across brands.
• Develop, implement, and monitor incentive/compensation programs in support of sales objectives across brands.
• Design and deploy segmentation and targeting through the integration of appropriate data (leveraging digital data), adapting to customer mix, optimal call load and geographical needs by brand/team.
• Set and track targets and KPIs at various levels and across platforms (includes ethical, trade, BI/ CRM), employing a structured approach to problem-solving to identify and recommend solutions to the root cause(s) of problems.
• Lead governance of all internal SFE projects.
• Build strategic partnership and communications across the organization, as required, to gain buy-in and support for SFE initiatives.
• Support / promote commercial initiatives through data analysis.
• Collect existing info at the national/international level from different sources and stakeholders.
• Provide data analysis to drive business decisions, business plan and ongoing improvements.
  
  

Required And Preferred Qualifications

• BA in economics/ business management or similar
• 3-4 year of experience as Senior Trade/Marketing Analyst or SFE role, preferably in pharma sector and in multinational companies
• High level of Hebrew and English
• High digital literacy and systems-thinking approach to integrating digital as a core component of strategy
• Effective negotiation and collaboration with stakeholders, managing differing priorities, personalities, styles, etc.
• Very strong data management and analytics expertise
• Ability to translate data into human behavior, and communicate insights to non-experts
• Knowledge of salesforce automation and ability to translate desired results into appropriate processes
• Representative, with high level of presentation skills