Senior Paid Acquisition Manager

If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers.

Think loyalty programs, SMS and email marketing, subscriptions, and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.

With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.

Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e-commerce industry.

Yotpo is looking for a talented Senior Paid Acquisition Manager to join our Demand Gen group.

We’re looking for a self-motivated quick learner who thrives at the intersection of marketing, creativity, and analytics to scale and optimize our paid acquisition channels, with a strong focus on Paid Display (Meta, LinkedIn, YouTube, GDN, Twitter, and more).

The Paid Acquisition Team is a part of the Marketing Department and works cross-functionally with multiple departments, including design, content, product, product marketing, sales, customer success, marketing operations, and data.

Responsibilities:

• Manage, optimize and scale paid display activity on Meta, LinkedIn, YouTube, GDN and more.
• Support other acquisition channels: Google Search, Bing, Shopify Ads, and more.
• Manage paid campaigns end to end, including budgets, bids, account structure, audiences, creatives, landing pages, creatives, conversion optimization, and more.
• Develop paid media plans for specific campaigns and product lines.
• Work with our in-house design and content teams to continuously develop and optimize ads.
• Collect and analyze campaign data to identify optimization steps for current and future campaigns and new opportunities.
• Report on paid traffic & results.
  
  

• 4 years of experience leading and managing paid display campaigns, out of which 2+ years in a B2B SaaS / eComm company
• Experience in managing global campaigns
• Advantage - 2 years of experience managing paid search campaigns (Google Ads, Bing, Shopify Ads)
• Working experience with data and analytics platforms such as Google Analytics
• Autodidact: Highly skilled self-learner, eager to master new concepts independently, naturally analytic, and curious
• People-person with strong interpersonal skills who can work as part of a team
• Able to manage several cross-team projects
• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.)
• High level of English (written and spoken)
• Hands-on experience with WordPress, HubSpot, Amplitude - advantage.