VP of Marketing

VP of Marketing: B2C Content-Driven Data Marketing, Media, and Operational Excellence

Position Overview:

The VP of Marketing will oversee the company’s B2C marketing operations in Israel and the U.S., including the integration of digital content and social media strategies. This role requires exceptional operational skills, the ability to manage multiple complex projects simultaneously, and a strong understanding of media and content-driven marketing for customer acquisition and engagement.

Key Responsibilities:

1. Strategic Marketing Leadership:

• Develop and execute marketing strategies for B2C operations, with a focus on content-driven growth and customer acquisition.
• Create cross-platform campaigns to increase brand awareness, customer retention, and lead generation.
• Implement data-driven marketing strategies, including performance measurement across platforms.
• Develop tools and marketing initiatives that differentiate Chayuta and strengthen its position as a national leader.
• Foster synergy between marketing activities in Israel and the U.S., creating a bridge for global brand operations.

1. Operational Management:

• Lead multiple projects simultaneously, ensuring smooth execution and measurable success.
• Collaborate closely with product, creative, and production teams to ensure seamless execution of marketing campaigns and content initiatives.
• Oversee in-house studio management, including the creation of marketing content and support for studio activities.

1. Content Distribution and Monetization:

• Manage content distribution strategies across digital platforms, ensuring maximum exposure and engagement.
• Optimize marketing funnels to drive conversions, leveraging content to increase leads and sales.

1. Social Media and Digital Expertise:

• Oversee the company’s presence on key social media platforms (YouTube, Instagram, TikTok, etc.), ensuring content is tailored to each platform for maximum engagement and virality.
• Utilize data-driven insights to adjust strategies, increasing audience growth and brand visibility.

1. B2C Marketing Focus:

• Design and implement content-driven B2C strategies focused on driving customer acquisition and retention through high-quality content.
• Continuously analyze market trends and consumer behavior to adapt strategies and maintain competitiveness.

1. Partnerships and External Relations:

• Build and maintain strategic partnerships with influencers, distribution platforms, and third-party networks to expand brand reach.
• Leverage collaborations to enhance content visibility and effectively monetize digital assets.

Required Skills:

1. Experience:

• At least 10 years of experience in B2C marketing, with a strong focus on data-driven content marketing strategies and digital media.
• Proven ability to manage content distribution and monetization across multiple digital platforms, driving business results.
• Extensive experience in managing the full lifecycle of content monetization, from strategy development to execution, optimizing performance to drive revenue growth.
• Expertise in managing complex, multi-faceted marketing operations.
• Experience contributing to the growth and management of global brands, including overseeing marketing operations in international markets, with a focus on the U.S.

1. Skills and Competencies:

• Strong knowledge of digital marketing and social media management.
• Analytical mindset with a data-driven approach to optimize marketing performance.
• Exceptional multitasking and project management skills.

1. Personal Attributes:

• High energy and passion for driving projects and leading teams.
• Creative and strategic thinker, with the ability to innovate and adapt in a dynamic environment.
• Strong leadership and interpersonal skills, capable of guiding cross-functional teams to success.