Digital Marketing Manager

floLIVE is rewriting the playbook for the global IoT connectivity landscape. Our groundbreaking Connectivity Management Service is reshaping the way Enterprises, Cloud providers, IoT service providers, and Mobile Operators connect and manage their devices worldwide. Our global presence includes the United Kingdom, United States, Israel, Bulgaria, and China, solidifying our commitment to local, secure, and compliant connectivity solutions.

floLIVE is proudly backed by leading investment firms, including Qualcomm Ventures, Dell Technologies Capital, 83North, and Saban Ventures.

Position Overview:

As Digital Marketing Manager, you’ll manage our brand’s entire digital footprint, including the Website, ABM, PPC, SEO, email marketing, and Social Media presence. You will collaborate closely with your fellow experts and innovators in marketing, sales, and product teams to develop innovative new ways to drive demand and lead generation. You are an expert at targeting key audiences with the right message in the right place and time. Finally, you will develop and maintain KPIs, report success metrics, and adapt tactically for continuous improvement.

Responsibilities

• Web Site: Develop, launch, maintain, and optimize floLIVE’s Web presence, including pending brand updates in both messaging and look & feel.
• Lead Generation Strategy: Develop and execute multi-channel demand generation strategies (PPC, SEO, email, social media) using HubSpot for audience segmentation, lead nurturing, and campaign optimization.
• PPC Campaign Management: Hands-on management and optimization of paid ads across search and social media platforms to maximize ROI, lower CPL, and improve conversion rates using tools like Google Analytics and HubSpot.
• SEO Strategy and Execution: Oversee and implement SEO strategies to boost organic traffic and improve keyword rankings by managing an external SEO vendor. Collaborate with content teams to align strategies and ensure seamless execution.
• Marketing Automation (HubSpot): Leverage HubSpot to automate workflows, segment audiences, and personalize communication across the funnel, ensuring lead-to-opportunity efficiency.
• Data and Performance Analytics: Analyze demand gen performance across PPC, SEO, and HubSpot, using insights from HubSpot and Google Analytics to optimize campaigns and improve ROI.
• Lead Nurturing and Conversion Optimization: Implement HubSpot-based lead nurturing strategies, optimize landing pages and CTAs, and run A/B tests to improve conversion rates. Proficient in converting website visitors.
• Vendor Management: Manage SaaS and Agency vendors engaged in supporting our online presence across channels.
• Support marketing activities: Manage our online and offline event workflows and calendars, create workflows for every content asset, and develop digital marketing assets (e.g., landing pages, CTAs, etc.).

Qualifications

• 3-5 years of experience in digital marketing, preferably in a global B2B SaaS technology company
• Exceptional English-language proficiency
• Extensive experience with content management systems and marketing automation tools and platforms. WordPress, HubSpot, and Salesforce, in particular.
• Experience in creating content for different cultural contexts and international markets
• Strong understanding of PPC principles, with expertise in optimizing campaigns to support ABM strategies
• Experience with AI-assisted marketing techniques
• Excellent project management skills with the ability to handle multiple projects simultaneously
• Adaptable team player, with the ability to work independently when required
• Bachelor's degree in Business Administration, Marketing, Data Analysis, or related field.

Preferred Qualifications

• Experience in the telecommunications or IoT industry
• Knowledge of B2B technology marketing best practices
• Additional language skills are relevant to our global markets.

This role offers an exciting opportunity to shape the voice of our brand in the dynamic fields of telecommunications and IoT. The ideal candidate is both a creative storyteller and data-obsessed. You enjoy a dynamic, fast-paced environment, and thrive when given ownership of your contributions to the business. Through collaboration with teams worldwide, you’ll make a global impact through your work. At floLIVE, we foster a highly flexible work environment, reflecting our commitment to innovation, collaboration, and employee well-being.