Paid Campaigns Manager (Linkedin- B2B)

Welcome to Zesty, a dynamic startup at the forefront of cloud optimization innovation!

Zesty’s Mission

Zesty’s mission is to allow DevOps and Finops teams to maximize cloud savings and minimize waste by automating cloud cost optimization. The Zesty AI-driven platform automatically adjusts cloud resources in real-time based on the application needs, optimal cloud usage, and dramatically reduced cloud spending.

About the Role

We’re looking for a Paid Campaigns Manager with expertise in LinkedIn and other paid channels like Google Ads and Facebook. This is a hands-on role focused on creating, managing, and optimizing B2B marketing campaigns for all stages of the funnel, driving leads, pipeline, and revenue for Zesty. If you’re data-driven, creative, and experienced in B2B SaaS, we’d love to hear from you!

Key Responsibilities

• Own Paid Campaign Strategy: Plan, execute, and optimize global B2B paid campaigns across LinkedIn, Google Ads, and Facebook to achieve measurable business goals.
• Content Creation: Collaborate with design and content teams to produce compelling ad creatives, videos, and landing pages tailored to the target audience.
• Analytics & Optimization: Continuously analyze campaign performance, manage budgets, and adjust strategies to maximize ROI.
• Testing & Innovation: Conduct A/B tests to discover new growth opportunities and refine existing campaigns.
• Stay Current: Keep up-to-date with the latest trends, tools, and best practices in paid advertising and maintain strong relationships with platform representatives.
• Reporting: Deliver detailed performance reports with actionable insights and recommendations to key stakeholders.

Requirements

• 3+ years managing LinkedIn and Google Ads campaigns for B2B SaaS companies.
• Hands-on expertise in managing budgets and creating targeted campaigns for all funnel stages.
• Strong analytical abilities with experience in Google Analytics, HubSpot, and campaign attribution tools.
• Creative mindset to develop impactful messaging and design strategies for ads and landing pages.
• Proven ability to plan and execute Account-Based Marketing (ABM) campaigns.

Why is it exciting being a Zester-

At Zesty, we're a team of driven, forward-thinkers passionate about pushing the boundaries of cloud optimization. Our culture encourages creativity, curiosity, and a willingness to embrace challenges.

We care about:

Diversity & Inclusion - Be yourself! We welcome employees from all backgrounds and have created a workplace where everyone can feel empowered.

Transparency - Transparency: We share our success stories, failures, processes, numbers, and everything in between. If you want to know something that wasn't shared with you – just ask!

One Team- We genuinely trust each other which enables us to act as one team working together toward the same mission. All team members are equally important

Open Communication & Feedback -When facing challenges, we always look for fresh ideas and ways to overcome them and We embrace constructive feedback that can and should be given to anyone

Ego is out at the door - Ego obscures and disrupts everything: the planning process, the ability to take good advice, and the ability to accept constructive feedback. We operate with a high degree of humility