Demand Gen Marketing Lead

As the Demand Generation Marketing Lead, you’ll play a pivotal role in driving revenue growth by creating and executing high-impact marketing campaigns that generate leads, nurture prospects, and increase customer engagement. This position involves working closely with the sales, product, and content teams to achieve company objectives.

Responsibilities:

• Build a marketing team and lead it, focusing on demand generation and lead generation strategies.
• Design and execute marketing campaigns tailored to the US market, driving growth and customer acquisition.
• Utilize data-driven insights to optimize the marketing funnel and enhance campaign performance.
• Collaborate with key stakeholders to ensure data flows between the Sales, CS, Content and Account Management teams.
  
  

• 5+ years of experience in demand generation, B2B marketing, or growth marketing, preferably in the SaaS or tech industry.
• Experience targeting the US market is highly desirable.
• Expertise in Digital Marketing Channels: SEO, SEM, email marketing, social media, content marketing, and paid media.
• Proficiency in Marketing Automation & CRM Tools: Hands-on experience with platforms like HubSpot, Marketo, Pardot, Salesforce, or similar.
• Strong organizational and project management skills, with a track record of managing multiple campaigns and initiatives simultaneously.
• Ability to think creatively and strategically to generate new ideas for campaigns and overcome challenges.
• Excellent verbal and written communication skills; experience working cross-functionally with sales, content, product, and design teams.
  
  

• Be part of an energetic and forward-thinking team in a fast-paced SaaS startup.
• Engage with top-tier clients and immerse yourself in the latest industry innovations.
• Benefit from the flexibility of remote work and maintain a fulfilling work-life integration.
• Receive a competitive salary and opportunities for career advancement and skill development.