Media Buyer

High 5 Games is seeking a skilled and strategic Media Buyer to join our dynamic marketing team. This role is critical to the success of our player acquisition efforts, requiring a combination of technical expertise, creative problem-solving, and collaborative leadership. Initially, you will work closely with our agency partners to execute impactful campaigns while gaining a comprehensive understanding of our media strategy and performance metrics.

As we grow and refine our marketing operations, you will take on greater responsibility for in-house media buying, developing and implementing best practices that align with our business goals. Your efforts will directly shape how we attract and retain players across key markets. You will have the opportunity to optimize campaigns across a variety of channels, including programmatic, paid social, search, and affiliate marketing.

This position offers a rare chance to build a scalable, data-driven media-buying function from the ground up at a fast-growing gaming company. With a focus on delivering measurable results, you will play a vital role in advancing High 5 Games' mission to differentiate our brand, grow market share, and engage with audiences in meaningful ways.

About High 5:

Join the leader of the fastest-growing segment of online entertainment – Casino Gaming. Developing for the land-based, online, mobile, and social markets, High 5 has created hundreds of games that are played in 150 countries on six continents. High 5 is actively building out the most entertaining social casino gaming experience on both web and mobile platforms, offering a very dynamic, multi-disciplinary, high-learning environment for you to grow within.

High 5 employs a diverse and eclectic group of talented professionals, from brilliant Mathematicians, Software Engineers and Game Designers who construct the technology platforms, to decision-enabling Data Scientists who aggregate data feeds from around the globe, to universe-expanding Artists whose imaginations allow them to craft intricate new worlds. Life at High 5 is anything but ordinary. See us at https://www.high5games.com/

Duties/Responsibilities:

• Campaign Execution and Optimization: Strategize, execute, and fine-tune paid media campaigns, ensuring alignment with business objectives. Gradually take ownership of campaigns as we transition media buying operations in-house.
• Channel Ownership: Lead performance marketing efforts across key platforms, including Google Ads, Facebook Ads Manager, Programmatic DSPs, Affiliates, and emerging channels, with a focus on driving player acquisition and engagement.
• Targeted Audience Acquisition: Use demographic insights—such as geography, household income, age, and interests—to design and optimize campaigns aimed at acquiring high-quality players who align with our revenue goals.
• Budget Management: Strategically allocate media budgets, monitor spend, and optimize investments to achieve maximum ROI while driving sustainable growth.
• Data-Driven Analysis: Conduct detailed performance analyses across all campaigns, using key metrics to identify opportunities for increased efficiency and scalability. Implement a test-and-learn approach to continually improve campaign effectiveness.
• Innovation and Trend Analysis: Stay up-to-date with the latest digital advertising trends, platform updates, and algorithm changes, and incorporate new strategies to maintain a competitive edge.
• Reporting and Dashboards: Build and maintain comprehensive dashboards and weekly reports to monitor media performance, track KPIs, and communicate results to stakeholders. Provide actionable insights and recommendations based on data.
• Cross Functional Collaboration: Partner with creative, data, and product teams to develop impactful campaign assets, ensure proper attribution, and support overall marketing objectives.
• Market Expansion: Customize campaigns to resonate with diverse audiences in the US, Canada, and European markets, taking into account cultural and market-specific nuances.

Required Skills/Abilities:

• Excellent Verbal and written Communication skills
• Super organized taskmaster
• Strong presentation skills
• A strategic thinker, but also willing to roll up your sleeves to execute in a lean and agile start-up environment.
• Ability to think outside of the box, be innovative, adaptable and come up with creative solutions to changing business challenges

Education & Experience:

• Experience working in an online, gaming, or fast-moving industry required.
• Minimum 5 years of relevant working experience in a similar role in the areas of marketing technology and paid digital media.
• Creative operations, marketing project management and technical task management experience
• Working knowledge of digital advertising, marketing tracking/reporting, and mar-tech systems

High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.