CRO (Conversion Rate Optimization)

📢 Now Hiring: CRO (Conversion Rate Optimization)

About the Company:

We are a dynamic, fast-growing e-commerce company specializing in beauty and wellness. With a diverse, international customer base, we are deeply committed to creating a high-quality, results-focused user experience. This role offers the opportunity to blend creativity with action, work in a fast-paced environment, and have a significant impact on company performance.

Role Overview:

As a CRO, your primary goal will be to increase the website's conversion rate, ensuring a higher percentage of site visitors turn into actual customers.

You'll focus on optimizing the user experience and ensuring visitors take meaningful actions, such as making a purchase, subscribing to newsletters, or achieving other goals.

Key Responsibilities:

Behavioral Analysis: Analyze user behavior on the site, identifying patterns leading to abandonment, areas of low engagement, and conversion funnel bottlenecks.

Process Analysis & Design: Manage various revenue streams (e.g., loyalty programs, subscriptions, and newsletters) to maximize profitability.

Website Optimization: Improve calls to action, ensuring they are clear, attractive, and easy to use.

A/B Testing: Conduct A/B tests, comparing versions of pages or site elements to determine what drives higher conversions. Manage the testing process from hypothesis creation through to insights and recommendations.

Upselling Strategy Development: Suggest ideas for value propositions, product bundles, accessible user experiences, and personalized product recommendations.

UI/UX Improvement: Collaborate with design, development, and IT teams to enhance website usability and functionality.

Data Analysis: Use analytics tools to derive insights and measure the effectiveness of conversion optimization strategies.

Requirements:

E-commerce Experience – Proven experience managing or operating e-commerce websites.

Data Analysis Expertise – Proficient with analytics tools (e.g., Google Analytics, CRM systems, BI tools).

Team Collaboration Skills – Ability to work closely with development, QA, IT, customer service, and design teams.

Basic Web Development Knowledge – Familiarity with CSS and CRO-related coding.

A/B Testing & Product Analytics – Experience with A/B testing and platforms like Visually and automation tools is a plus.

UX/UI Experience – Hands-on understanding of user experience design, with a focus on working with developers.

Shopify Experience – A significant advantage.

Languages: Fluent in both Hebrew and English.

Additional Responsibilities:

Market Research & Trend Analysis: Study global trends and propose hypotheses for site optimization or flow improvements with external systems. Execute these hypotheses and analyze the results for continuous improvement.

Performance Marketing: Experience with performance marketing is a plus.

Interested?

If you’re ready to drive meaningful change and enhance our e-commerce performance, we’d love to hear from you.

Apply now!