Product Launch & Pricing Manager

ADAMA is looking for Product Launch & Pricing Manager which will be responsible to drive launch & pricing excellence for prioritized ADAMA products.

Responsibilities:

Frame & run the product value pricing/ positioning approach:

• Drive the pricing / positioning (or repositioning) exercise for prioritized ADAMA products based on Value Based Pricing methods (Value Map, Economic Value for Customers, etc.), in collaboration with Global Product Managers & local/regional Marketing & Sales teams.
• Frame a standard approach for Global Product Managers to use in autonomy for non-prioritized ADAMA products.
• Coordinate the relations with external providers for Market Research (brief, ensure delivery quality, use outputs, etc.) & consolidate insights in key ADAMA segments to build and update in-depth knowledge of market trends/dynamics, competitive landscape, critical market success factors, customer needs, gaps, etc.
• Strengthen the link between Local markets & Global P&I (and within Global P&I) to ensure products developed & launched answer the needs / gaps identified in the field.

Manage ADAMA’s Product Launch Excellence Program (PLEP):

• Full responsibility to drive the Product Launch Excellence program:
• Collect feedback & continuously improve the PLEP (process, milestones, templates, deliverables) to ensure effectiveness and completeness while maximizing efficiencies.
• Implement the PLEP approach for non-prioritized products launches.
• Assess capability at global/regional/local levels & ensure appropriate awareness and trainings.
• Support Sector Heads in the definition of launches that enter the PLEP every year.
• Manage the Marketing budget (Campaigns / Market research) allocation across PLEP products based on Product Manager’s needs, and in collaboration with the Commercial Excellence Manager, the Sector Heads & the Branding team.
• Ensure PLEP implementation through the definition of a launch roadmap for all PLEP products with Global Product Manager & local/regional teams.
• Design & run the progress tracking process / feedback mechanism (governance, KPIs, content to be validated, etc.) for activities before/during/post product launch to ensure objective quality standards as part of the follow-up, as well as the associated reporting.
• Define, implement & follow the KPIs to measure product launch success.

Requirements:

• B.Sc. in Finance/Economics/degree in a scientific or engineering discipline from a leading university – must (MA or MBA preferred)
• At least 5 years of experience in product positioning and pricing, preferably in consultancy/industrial companies
• Teamwork and project management experience
• Excellent interpersonal and communication skills
• Can do approach, deals well in a high workload environment.
• A “details” person which can see the big picture.
• Proactive and deals well with ambiguity and dynamic environment.
• Fluent English is a must. Fluency in other languages - a plus.