Head of Digital Media Planning and Measurement

Are you our next Head of Digital Media Planning & Measurement?

We are looking for a motivated and experienced professional to lead Evoke plc’s digital media strategy across our renowned gaming brands. Join our mission to deliver world-class betting and gaming experiences with cutting-edge technology and a commitment to responsible gaming.

Your role:

• Lead the development and execution of comprehensive digital media strategies that align with Evoke plc’s business objectives and brand portfolio.
• Oversee and manage significant digital media budgets to ensure efficient resource allocation and maximum ROI.
• Direct the execution and optimization of complex, multi-channel campaigns, including display, video, social, programmatic, and in-game advertising.
• Establish and implement measurement frameworks to monitor and analyze campaign performance for continuous strategy improvement.
• Collaborate closely with cross-functional teams such as product, content, and analytics to align strategies with brand goals and audience insights.
• Build and mentor a high-performing team of digital media professionals, fostering a data-driven and collaborative culture.
• Manage relationships with external media vendors and partners to stay ahead of industry trends and innovations.

Your skills:

• You have 7+ years of experience in digital media planning and measurement, with a focus on the gaming industry.
• You possess proven expertise in managing large budgets and optimizing spend for high ROI.
• You are knowledgeable in all digital media channels, including programmatic, paid social, video, and in-game advertising.
• You have strong quantitative skills and experience with media measurement tools such as Google Analytics or Adobe Analytics.
• You demonstrate leadership ability, inspiring and mentoring teams to achieve high performance.
• You have excellent communication skills, able to convey insights to stakeholders at all levels.
• You hold a bachelor’s degree in marketing, Advertising, Business, or a related field.

You have a major advantage if:

• You have deep understanding of the gaming industry, including audience behavior and media channels specific to gaming.
• You are familiar with advanced measurement techniques like data-driven attribution and lift studies.

More about Evoke

As one of the world’s leading betting and gaming companies, Evoke provides customers with a safe, fair, and exciting experience worldwide. With renowned brands such as William Hill and 888, we leverage state-of-the-art technology and uphold a culture that values fairness, collaboration, and continuous improvement. Our mission is to remain employee-centric and offer ample opportunities for professional development.

More about the Marketing Team

Our Marketing Team is a collective of creative and driven professionals who power our brands on a global scale. We lead the industry with innovative marketing methodologies that ensure a fun, safe, and engaging gaming experience for our customers.