Vice President Marketing

A company on a mission to help people become the best version of themselves is seeking a seasoned Vice President Marketing to join its leadership team.

As a well-funded consumer-focused digital health startup, they're building a driven, high-growth organization powered by amazing talent and innovative technology.

As the Vice President Marketing, you will play a critical role in shaping and executing the marketing strategy for a fast-growing scale-up company. We are seeking a dynamic and strategic marketing leader with a proven track record in driving growth and brand awareness within the B2C industry. You will have the opportunity to lead a talented marketing team, collaborate with cross-functional stakeholders, and contribute to the overall success of the business.

Vice President Marketing Responsibilities

• Develop and execute the overall marketing strategy to support the company’s growth objectives and establish a strong market presence.
• Lead and manage a team of marketing professionals, providing mentorship, guidance, and support to drive individual and team performance.
• Oversee all aspects of marketing, including brand management, digital marketing, content marketing, product marketing, demand generation, and customer marketing.
• Collaborate with the executive team to define target markets, customer personas, and go-to-market strategies for new products and features.
• Drive customer acquisition and revenue growth through effective demand generation campaigns, lead generation activities, and sales enablement initiatives.
• Build and maintain strong relationships with key stakeholders, including sales, product management, and executive leadership, to ensure alignment and maximize marketing impact.
• Monitor industry trends, competitive landscape, and customer insights to identify opportunities and develop innovative marketing strategies.
• Drive the development and execution of compelling marketing campaigns across multiple channels, ensuring consistent messaging and brand positioning.
• Track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness and ROI of marketing initiatives.
• Stay abreast of emerging technologies, marketing tools, and best practices in the tech industry to drive innovation and continuous improvement.
  
  

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Proven experience as a marketing leader in a high-growth B2C company or scale-up environment.
• Strong knowledge of the B2C industry.
• Demonstrated success in developing and executing strategic marketing plans that drive revenue growth and brand recognition.
• Experience managing and mentoring a team of marketing professionals.
• Excellent leadership and communication skills, with the ability to collaborate and influence cross-functional teams.
• Strong analytical mindset and proficiency in analyzing marketing data to inform decision-making.
• Ability to thrive in a fast-paced, entrepreneurial environment with changing priorities and tight deadlines.
• Creative thinker with a passion for innovation and finding new ways to engage target audiences.
• Proven ability to adapt to evolving market conditions and leverage emerging marketing trends and technologies.