Director of User Acquisition

We are looking for a dynamic and results-driven Director of User Acquisition to join our fast-growing app marketing agency. In this role, you will be at the forefront of developing and implementing innovative strategies to drive user growth for our clients' apps across multiple channels. This is an opportunity to shape high-impact campaigns, work with a talented team, and play a crucial role in achieving exceptional performance and scale in the mobile marketing space. If you are passionate about app growth and thrive on data-driven decision-making, we'd love to hear from you.  

Responsibilities

- Develop and Lead User Acquisition Strategy: Create, implement, and oversee user acquisition strategies to achieve growth goals across various channels such as different DSP’s, Meta, TikTok, Google, X, Apple Search Ads and Snapchat. 

-Hands-On Campaign Management: Actively manage and optimize campaigns across platforms such as different DSP’s, Google Ads, Meta, TikTok, X, Apple Search Ads and Snapchat. 

-Performance Analysis & Optimization: Analyze performance metrics and make data-driven decisions to optimize campaigns, enhance conversion rates, and reduce acquisition costs. 

-Budget Management: Oversee the user acquisition budget, allocating resources effectively to maximize results while ensuring efficiency and cost-effectiveness. 

-Stay Ahead of Trends: Keep up to date with the latest trends in digital marketing and user acquisition, and proactively test and implement new strategies to stay ahead of the competition. 

-Maintain and build strong relationships with clients: understanding their app-related needs and crafting customized marketing solutions. 

Requirements: 

- 3+ years of hands-on experience in campaign management or PPC, with a focus on app-related fields (a must). 

- Experience with digital advertising platforms including DSP’s, Google Ads, Apple Search, Meta, TikTok and X (a must). 

- Bachelor’s degree in Marketing, Business, or a related field (a must). 

- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.  

- Excellent leadership skills, with the ability to influence and collaborate effectively. 

- High proficiency in Excel. 

- Fluent in English with excellent communication skills. 

- Ability to thrive in a fast-paced environment, managing multiple tasks. 

Nice to Have: 

- Knowledge of additional languages. 

- Basic understanding of tech languages. 

If you are a strategic and hands-on leader who thrives in a fast-paced, data-driven environment, we’d love to hear from you.