App Marketing Manager

IDI Ventures is a global software company which develops and successfully operates a leading online trading platform. We focus on technology and a targeted online marketing strategy, with a product which has millions of users worldwide!

We are looking for an App Marketing Manager!

As an App Marketing Manager, you will manage and grow our client’s mobile app businesses. Including Appstore Optimization, User Acquisition Campaign Management (CPI/CPC), Influencer Marketing, Social Media Marketing and other innovative app marketing techniques.

Responsibilities:

• Campaign Strategy & Execution: Plan, launch, and manage digital campaigns across platforms, optimizing for KPIs such as installs and engagement.
• Performance Optimization: Monitor and analyze campaign performance, conducting A/B tests and adjusting budgets, bids, and creatives to maximize impact.
• Collaboration & Reporting: Work with creative, product, and analytics teams to develop compelling ads, gather insights, and create reports with actionable recommendations.

Requirements:

• 2+ years of experience managing mobile app campaigns.
• Experience in running paid acquisition campaigns (PPC/PPI).
• Proficiency in app advertising and analytics tools (e.g., Google Analytics, Adjust, AppsFlyer).
• Bachelor’s degree in Marketing, Business, or related field.
• The candidate should be able to plan, create and optimize ad campaigns and other leading ad networks to run app install campaigns (CPI).
• Strong analytical and communication skills, with a data-driven mindset.
• Excellent English writing and speaking - a must!
• Additional languages – an advantage.
• Good copywriting skills - an advantage.