Senior Marketing Analyst for a SAAS Company

Senior Marketing Analyst for a SAAS Company

We are a rapidly growing SaaS company seeking a Senior Marketing Analyst to join

our dynamic Analytics team. This is an exciting opportunity for a driven and

passionate individual who thrives in a fast-paced environment, enjoys both strategic

and hands-on work, and is eager to make a significant impact on our marketing efforts

through data-driven insights.

As a Senior Marketing Analyst, you will play a key role in shaping our marketing

strategy by leveraging data to influence decision-making, develop actionable insights,

and drive business growth. You will collaborate with colleagues across various

departments and at all levels of seniority—from individual contributors to senior

leadership.

Key Responsibilities:

 Measurement Strategy & KPIs: Develop cutting-edge measurement

strategies and establish key performance indicators (KPIs) for marketing,

product teams, and client-facing departments.

 Data-Driven Insights: Create, test, and validate hypotheses, design and

execute A/B tests, and analyze results to measure the impact of changes on

marketing campaigns and product features.

 Decision Support: Leverage data to drive business decisions, streamline

reporting processes, and create tools that enable data consumption and self-

serve analytics within the marketing department.

 Cross-Functional Collaboration: Communicate actionable business insights

to senior management, and work as a trusted partner across departments to

ensure data-driven decision-making and program success.

 Data Storytelling: Apply your expertise in data visualization and analysis to

transform complex data into clear, actionable insights, effectively telling the

story behind the numbers.

Required Skills & Experience:

 SQL Expertise: Proficient in SQL for querying large datasets (required).

 Marketing & Business Analysis: 4+ years of experience as a Business or

Marketing Analyst, with a deep understanding of marketing principles,

metrics, and data analysis techniques.

 Analytics Tools: Proficiency with BI/Analytics tools such as Looker, Tableau,

or similar platforms.

 Data Modeling & Reporting: Experience creating data pipelines, defining

KPIs, building reporting structures, and designing data models to support

strategic decisions.

 User Behavior & Funnel Analysis: Strong understanding of user behavior

and experience in developing clear, actionable user funnels to guide product

and marketing strategies.

 Communication & Influence: Exceptional communication skills with the

ability to present complex data insights in a clear, compelling way to diverse

audiences.

 Project Management: Proven ability to manage multiple concurrent projects,

prioritize effectively, and maintain ownership and accountability in a fast-

paced, hyper-growth environment.

 Proactive & Assertive: Strong initiative and the ability to independently drive

projects to completion while maintaining focus on business objectives.