Senior Marketing Analyst for a SAAS Company

Senior Marketing Analyst for a SAAS Company

We are a rapidly growing SaaS company seeking a Senior Marketing Analyst to join our dynamic Analytics team. This is an exciting opportunity for a driven and passionate individual who thrives in a fast-paced environment, enjoys both strategic and hands-on work, and is eager to make a significant impact on our marketing efforts through data-driven insights.

As a Senior Marketing Analyst, you will play a key role in shaping our marketing strategy by leveraging data to influence decision-making, develop actionable insights, and drive business growth. You will collaborate with colleagues across various departments and at all levels of seniority—from individual contributors to senior leadership.

Key Responsibilities:

• Measurement Strategy & KPIs: Develop cutting-edge measurement strategies and establish key performance indicators (KPIs) for marketing, product teams, and client-facing departments.
• Data-Driven Insights: Create, test, and validate hypotheses, design and execute A/B tests, and analyze results to measure the impact of changes on marketing campaigns and product features.
• Decision Support: Leverage data to drive business decisions, streamline reporting processes, and create tools that enable data consumption and self-serve analytics within the marketing department.
• Cross-Functional Collaboration: Communicate actionable business insights to senior management, and work as a trusted partner across departments to ensure data-driven decision-making and program success.
• Data Storytelling: Apply your expertise in data visualization and analysis to transform complex data into clear, actionable insights, effectively telling the story behind the numbers.

Required Skills & Experience:

• SQL Expertise: Proficient in SQL for querying large datasets (required).
• Marketing & Business Analysis: 4+ years of experience as a Business or Marketing Analyst, with a deep understanding of marketing principles, metrics, and data analysis techniques.
• Analytics Tools: Proficiency with BI/Analytics tools such as Looker, Tableau, or similar platforms.
• Data Modeling & Reporting: Experience creating data pipelines, defining KPIs, building reporting structures, and designing data models to support strategic decisions.
• User Behavior & Funnel Analysis: Strong understanding of user behavior and experience in developing clear, actionable user funnels to guide product and marketing strategies.
• Communication & Influence: Exceptional communication skills with the ability to present complex data insights in a clear, compelling way to diverse audiences.
• Project Management: Proven ability to manage multiple concurrent projects, prioritize effectively, and maintain ownership and accountability in a fast-paced, hyper-growth environment.
• Proactive & Assertive: Strong initiative and the ability to independently drive projects to completion while maintaining focus on business objectives.