Sales Specialist On Premise - Musketeer

Purpose of this job

"Musketeers" have always been the main volume contributors, trial generators and sparks for creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for driving both the current and future distribution and sales of our product portfolio in key accounts. Musketeers plan, develop and execute measures to intensify consumption in existing On Premise locations and identify opportunities to win and activate Key Accounts in new On Premise playgrounds.

Key Responsibilities

#Red Bull Ambassador

Establish and nurture relationships with key influencers, industry players, and business partners (including, but not limited to, outlet owners/managers, buyers, F&B managers, bar staff, distribution partners, etc.)

Build affinity and understanding of the Red Bull brand and products within your network.

Be seen as the credible, reliable, and knowledgeable face of Red Bull in the On Premise.

Deliver excellence with Red Bull's premium brand image in all activity and execution.

#City Entrepreneur

Know your national account landscape like the back of your hand.

Develop local customer strategies in line with the national business strategy and create innovative measures in order to achieve your goals.

Align with HQ on international key accounts.

Master the On Premise universe by staying on the cutting edge of industry knowledge, trends, and new opportunities (accounts, occasions, consumers).

Establish P&L for each key account in line with the national strategy and manage internal and external resources (materials, tools, budget) accordingly.

Collaborate with internal (other departments) and external stakeholders (decision makers and influencers within key accounts, DP partners, wholesalers, and the beverage industry) to leverage business success.

#Indispensable Business Consultant

Build and maintain long-lasting collaborations with key stakeholders.

Negotiate win/win partnership agreements that add value to both the Red Bull business and the customer's business.

Leverage your impressive communication, sales, and marketing ability to keep Red Bull number one in the On Premise.

Drive and expand the business by identifying the right sales and marketing occasions at which Red Bull should be present (brand, product).

Turn insights into impactful programs to drive sales and leverage Red Bull brand image.

Measure success by diligently tracking, analyzing, and reporting on performance and areas of growth and opportunity.

Experience:

Previous experience with an expansive network in the hospitality and/or FMCG industry is preferred.

Market knowledge and integration into local On Premise industry and community preferred.

Strategic and innovative commercial awareness and acumen (understanding of sales and finance processes).

Strong planning, prioritization, and organizational ability.

Social Chameleon. Understands all groups of people, what every type of person has to deal with daily, and knows how to act around them.

Self-aware and able to adapt communication, presentation, and professional appearance according to audience and scene.