Trade Ambassador Israel

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

Your Opportunity

This is an amazing opportunity to be part of the Israel team as Trade Ambassador. Your principal role will be to be the advocacy ambassador across all the Bacardi brands for the market. You will contribute to build the advocacy part of the IAP.
A large percentage of your time will be spent interacting with the trade.

About You

As the Trade Ambassador Israel, you will be the expert for the brand in terms of global training and mixology. You will lead Advocacy for the Israeli market and contribute to the team.

Responsibilities

With our consumer at the heart your key focus will be

* Communication

* Organise and manage training programmes to educate internal staff to the most influential on-trade via brand presentations, tastings and mixology demonstrations.
* Conduct presentations on brand history/production/mixology across all our brands to audiences across the market
* Communicate authoritatively with world-class influencers in the drinks trade across the market
* Interact with internal audiences, media and trade with the style, tone, and manner appropriate for a premium quality spirit brand.

* Expertise

* Be a premium global cocktail/mixology expert, specialising across all of the Bacardi brands. Must be able to create and communicate signature cocktails
* Develop new cocktails which are creative and yet suitable for promotions, PR, events, etc
* Be the foremost expert including all background information: our history, ingredients, production process (including technical detail)
* Be an authority on competitor brands, premium spirits, bar culture, and mixology
* Speak with passion and conviction to create high impact
* Be aware of local drinking culture, tastes, seasonal ingredients and adapt with appropriate presentation/mixology demonstration accordingly.

* Networking

* Develop/foster relationships with key bar personnel including bartenders, bar managers, bar owners and class trade influencers whilst performing Ambassadorial duties around the market
* Develop a community of local/regional Trade Ambassadors and brand centre mixologists.
* Be up to date with latest trends in ingredients, flavours, cocktails, mixology techniques and apply relevance to the business.

Skills and Experience

The skills and experience needed to create your legacy

* Professional individual with at least 5-7 years’ experience in the spirits advocacy field
* A good knowledge of the alcohol and beverage knowledge
* A strong sense of the bar & restaurant industry and how they work
* Excellent communication skills, both verbal and written
* Possess strong public and presentation skills
* Strong budget management experience
* Proficient in Microsoft Office
* Self-starter, proactive, able to work well independently and with a team

Personal Qualities

* A dynamic personality that will personify the Bacardi brand portfolio; Professional, stylish, well-groomed and demonstrate a passion for the brands
* Positive and a quick learner; To enjoy engaging/speaking with others and hosting groups of influential trade and media
* Be flexible and willing to work evenings and weekends; Articulate and a self-starter
* Budget management and administrative skills; Strong track record at top-end of the on-trade
* Exceptional cocktail making skills with proven experience of innovation and creativity; Effective presentation skills and the ability to adapt style and content to different audiences
* An understanding of the wider business perspective for the brand and industry