Content Strategist

As a Content Strategist, you’ll focus on writing persuasive engaging content and selecting the best verticals and keywords to drive relevant, high-quality traffic. You’ll work closely with our marketing and analytics teams to continuously refine content based on performance metrics, using data-driven insights to adapt quickly and maintain a competitive edge.

Key Responsibilities:

*Craft Engaging content: Write compelling, high-converting content tailored to various audiences and verticals that drives clicks and aligns with campaign objectives.

*Vertical and Keyword Research: Identify and prioritize the most profitable verticals and keywords for targeting, staying ahead of trends and seasonal shifts.

*Content Strategy and Optimization: Develop content strategies based on data, regularly updating and optimizing copy to improve engagement and conversion rates.

*A/B Testing and Iteration: Collaborate with the analytics team to test ad copy variations, analyzing performance and refining strategies for improved CTR.

*Analyze Market Trends: Keep up-to-date on the latest Facebook trends, competitive campaigns, and relevant user behavior, adjusting content strategies to stay relevant.

*Ensure Policy Compliance: Make sure all content aligns with Facebook’s and Tiktoks’ ad policies to avoid disruptions in campaign performance and ensure compliance.

Requirements:

*Experience in Content Writing and Strategy: 1+ years of experience in writing ad copy or content strategy, especially for social media.

*(Nice to have )Understanding of Facebook Ads and Search Arbitrage: Familiarity with Facebook Ads Manager, social media arbitrage principles, and the importance of selecting effective verticals and keywords.

*Data-Driven Approach: Ability to analyze engagement metrics (CTR, CPM, CPC) and use insights to adapt and optimize content strategies.

*Research Skills: Skilled in researching and identifying profitable verticals, audience trends, and high-performing terms to drive campaign success.

*Adaptability and Creativity: Strong writing skills and creativity to produce fresh, engaging ad copy that resonates with targeted audiences.

*Excellent Communication Skills: Ability to convey ideas clearly and work effectively with team members to optimize strategy.