Lifecycle Marketing Operations Manager

Description

We are looking for a marketing operations manager with startegic mind, analytical mind and excellent communication skills to join our growing Marketing Ops & Analytics group!

In this role, you will play a pivotal role in transforming our organization's approach to customer insights and lifecycle marketing. Your expertise will be crucial in the company-wide adoption of our CDP, where you'll develop customized processes across various departments.

If you are a proactive problem-solver with strong skills in strategic thinking and cross-departmental collaboration, we'd love to hear from you. Drive change and make a significant impact on our customer engagement and business growth.

About The Role

• Drive the company-wide adoption of the Customer Data Platform (CDP) and develop tailored processes with each department.
• Identify and implement new use cases, lead discussions on segmentation and customer data, and provide training to stakeholders.
• Serve as a strategic partner for the Lifecycle Marketing team, contributing to the development of effective strategies.
• Collaborate with different functions to establish KPIs, targets, and scoring models to drive scalable business growth.
• Build and maintain a strong framework between business and technical stakeholders, ensuring efficient operations and processes.
• Identify pain points and business opportunities in various funnels and customer journeys and collaborate with relevant departments to find the best solutions.
• Translate high-level plans into actionable tasks, engage relevant stakeholders, and oversee the planning, implementation, and rollout processes.
• Collaborate closely with MarTech and BizTech teams to implement new capabilities supporting cross-funnel expansion initiatives.
  
  

• Minimum of 4 years of experience in marketing operations, automation, or business operations roles within a high-growth SaaS company.
• Demonstrated experience with Customer Data Platforms (CDP), CRM systems, and marketing automation tools - a must
• In-depth understanding of various marketing and sales functions and methodologies.
• Proficiency with data and analytics tools such as Google Sheets/Excel, Looker/Tableau/Power BI, and SQL is highly advantageous.
• Proven track record in developing and implementing plans and processes for complex operations.
• Excellent presentation skills, with the ability to create and explain complex mechanisms and models using diverse documentation tools.
• Strong product thinking with the ability to conceptualize and implement user-centric solutions.
• Attributes of curiosity, ambition, proactivity, and exceptional collaboration and communication skills.