Digital Marketing Manager

About Us:

Payouts.com is a rapidly growing global leader in high-performance vendor management and payout automation technology, serving key players across the digital economy, including marketplaces, ad networks, and agencies. We empower our clients with an intelligent payment automation platform that streamlines global financial operations with advanced vendor management, tax compliance automation, and comprehensive ecosystem management.

The Ideal Candidate:

We're seeking a Marketing Manager with a broad, hands-on skill set and deep knowledge across all facets of B2B marketing. The perfect fit will bring proven expertise in crafting and executing multi-channel strategies, running performance-driven digital campaigns, managing complex ad buys, and generating high-impact content. You’ll thrive on the ability to analyze, iterate, and optimize each step while directly contributing to both high-level strategy and in-the-weeds execution.

What You'll Do:

• Global Strategy and Outreach: Craft messaging that drives introductions across the digital economy and helps sales reach and engage target audiences effectively.
• Multi-Channel Campaigns: Strategically develop and execute comprehensive campaigns, ensuring alignment with our marketing objectives.
• Thought Leadership and Market Insight: Identify emerging trends and generate content that positions Payouts.com as an industry leader. Engage with leaders worldwide to deepen our understanding of customer needs.
• Hands-On Digital Marketing: Dive into digital, social, and email marketing, managing everything from SEO optimization to crafting engaging social media content that drives traffic and brand recognition.
• Media Buying and Optimization: Use your media-buying expertise to select channels, build ad creatives, and develop targeting and bidding strategies. Optimize campaigns for performance, including lead quality and customer acquisition cost (CAC).
• Lead Generation and CRM Mastery: Combine your CRM (HubSpot) skills with knowledge of automation tools to nurture leads through the pipeline and track the entire buyer journey.
• Analytics and Optimization: Analyze campaign metrics (CPC, CPL, CTR, CAC) and optimize for continuous improvement, keeping an eye on trends and adjusting strategies for maximum impact.

The Skills You Bring:

• Proven Expertise in B2B Marketing: 3+ years of experience in global B2B marketing, especially within tech-driven solutions. Must
• Multi-Channel Campaign Management: Strong background in managing high-performing LinkedIn and Google Ads for B2B SaaS, plus a strategic approach to media buying, SEO, and SEM.
• Creative Communication: A knack for simplifying complex technologies into persuasive messaging and content.
• Strategic and Tactical Balance: Ability to balance high-level strategy with tactical hands-on execution across multiple areas of marketing.
• Data-Driven Mindset: A keen ability to measure, interpret, and improve performance metrics.
• Tool Proficiency: Hands-on experience with tools like HubSpot and Google Analytics to track, manage, and optimize campaigns.
• Up-to-Date Industry Knowledge: Familiarity with the latest trends in digital marketing and programmatic ad buying.