Vice President Marketing

Job Description: VP Marketing- D&B Israel Group

Location: Tel Aviv, Israel

About D&B Israel Group: The D&B Israel Group is a leading provider of business and consumer information, analytics, and credit solutions through its primary operating subsidiaries, D&B Israel (Commercial Data & Risk Solutions) and Credit Bureau of Israel (Consumer Data & Credibility Solutions). Our mission is to empower businesses and consumers with the insights they need to make informed decisions and drive success. We are at the forefront of delivering data-driven solutions that create value across various sectors.

Role Overview: We are seeking a highly skilled, dynamic and results-oriented Senior Vice President of Marketing to lead and execute the marketing strategy for the D&B Israel Group, including its key subsidiaries: D&B Israel (dbisrael.co.il) and CB Israel (dbisrael.co.il/CB Israel/). This role is crucial to our business growth, focusing on demand generation, pipeline contribution, and brand development. The ideal candidate will possess deep expertise in demand generation, with a proven ability to leverage paid media and modern marketing automation strategies. This is a hands-on role requiring the ability to implement tactics independently, often with limited resources.

Key Responsibilities:

• Demand Generation:Develop and execute demand generation strategies across both D&B Israel and CB Israel to drive qualified leads and fuel pipeline growth.
• Utilize paid media channels (search, social, display, etc.) and marketing automation tools to maximize lead acquisition and conversion.
• Design and optimize multi-channel campaigns that resonate with target audiences across both B2B and B2C sectors.
• Brand Development:Lead the brand strategy for both D&B Israel and CB Israel, ensuring strong brand positioning and recognition in the market.
• Create and execute campaigns that enhance brand equity and align with the overarching goals of the D&B Israel Group.
• Ensure brand consistency across all marketing channels and materials.
• Ensure that the brand strategies for D&B Israel and CB Israel are aligned with global brand guidelines, maintaining consistency and enhancing the group’s reputation within the broader D&B network.
• Hands-On Implementation:Take an active role in the execution of marketing campaigns, from content creation and campaign setup to performance monitoring and optimization.
• Work closely with limited resources to deliver high-impact marketing initiatives that drive measurable results.
• Apply a data-driven approach to optimize campaigns in real-time, ensuring the best possible ROI.
• Cross-Functional Collaboration:Collaborate with cross-functional teams, including sales, product, customer success, and global marketing counterparts, to align strategies, ensure cohesive execution across all business units to achieve overall commercial objectives.
• Lead and mentor a small but agile marketing team, fostering a culture of innovation, collaboration, and accountability.
• Leverage and maximize relationships with key partners, including PR agencies, digital marketing agencies, and other third-party vendors, to enhance marketing reach and effectiveness.
• Collaborate closely with external partners to ensure alignment with internal goals and to drive optimal results from all marketing activities.
• Performance Measurement:Define, track, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities.
• Provide actionable insights to senior leadership to continuously improve marketing performance and contribute to strategic decision-making.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing, with a strong focus on demand generation and brand development.
• Proven success in driving lead generation and pipeline growth through paid media and marketing automation.
• Hands-on experience with modern marketing tools (e.g., HubSpot, Marketo, Salesforce, Google Ads, LinkedIn Ads).
• Ability to work independently and execute marketing tactics with limited resources.
• Strong leadership and team-building skills, with a track record of developing high-performing teams.
• Excellent communication skills in Hebrew, and proficient in English.

Why Join D&B Israel Group:

• Lead the marketing efforts of a leading data and credit solutions group with significant impact on business and consumer markets.
• Opportunity to work in a dynamic, fast-paced environment with a focus on innovation and growth.
• Competitive compensation and benefits package.