Director of Demand Generation

WE ARE MINE

We power hundreds of organizations to elevate their privacy and data protection programs, and the feedback is fantastic. We are the fastest-growing and highest-rated privacy software in G2.

For two years in a row (2022, 2023) we've been ranked 10th on the list of the best startups to work for! Duns 100 Rankings Our customers range from big startups to some of the most famous brands in the world. We are headquartered in Tel Aviv, voted numerous times as the best place to work at, and secured more than $40M in funding from leading investors, including Google’s AI fund, Battery Ventures, PayPal Ventures and more.

Let Us Give You a Quick Overview of What You Can Expect as Part of Our Team:

Magic in the Making:

• Innovative Projects: Be part of shaping the future of data privacy.
• Strong Financial Backing: Over $40 million raised from leading investors.
• High Impact, Low Ego: We value humility and focus on making a significant impact.
• Work-Life Balance: Prioritizing a healthy balance between professional and personal life.

Tools for Success:

• Latest Technology: The newest MacBook Pro.
• Comfort: Noise-canceling headphones.
• Cool Swag: Enjoy our awesome company merchandise.

Learning and Growth:

• Continuous Learning: Access to online courses, books, and meetups.
• Professional Development: Opportunities to attend conferences worldwide.
• Inspiring Colleagues: Work with motivated and inspirational team members.

Relax and Unwind:

• Relaxation Room: Featuring a Meta Quest 3, Xbox One with a large TV, piano, guitars, 3D printer, and board games.

Support and Community:

• Monthly Stipend: 1000 NIS/month for food delivery services like Cibus and Wolt.
• Comprehensive Benefits: Including a study fund and generous stock options.
• Hybrid Work Model: Flexibility to manage your own time.
• Family First: Personal matters and family always take priority.

Celebrate Life:

• Social Gatherings: Happy hours every Thursday.
• Holiday Celebrations: Special celebrations for holidays and other significant days.
• Personal Milestones: Gifts for birthdays, newborns, weddings, and holidays.

We are dedicated to creating an environment where you can thrive both personally and professionally.

Responsibilities

• Create and manage the demand generation strategy for MineOS
• Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
• Improve the efficiency and effectiveness of Hubspot to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
• Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline
• Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
• Manage in-house SDR team overseeing team metrics and optimizing performance

Required Skills

• 5-7 years of experience in demand generation with B2B SaaS organizations
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
• Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
• Proven experience in managing the creation of marketing materials
• Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
• Strong project management skills and experience with superb attention to detail
• Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Hubspot and Salesforce.com

Mine is an equal-opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture, which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.